Title
The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a CustomerDriven World,New
Delivery time: 8-12 business days (International)
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your companys future: Would you recommend us to a friend? By asking customers this question, you identify detractors, who sully your firms reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a gamechanging system and ethos that rivals Six Sigma in its power.In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a fullfledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundamental concept of Net Promoter, explaining its connection to your companys growth and sustained success Presents the closedloop feedback process and demonstrates its power to energize employees and delight customers Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their businessPractical and insightful, The Ultimate Question 2.0 provides a blueprint for longterm growth and success.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main premise of The Ultimate Question 2.0? A: The Ultimate Question 2.0 focuses on the importance of the Net Promoter Score, which gauges customer loyalty by asking, 'Would you recommend us to a friend?' This question helps businesses identify detractors and promoters, ultimately driving growth and success.
- Q: Who is the author of this book? A: The book is authored by Fred Reichheld, a business loyalty expert, along with Bain colleague Rob Markey.
- Q: When was The Ultimate Question 2.0 published? A: The Ultimate Question 2.0 was published on September 20, 2011.
- Q: What edition is The Ultimate Question 2.0? A: This book is a revised and expanded edition, offering updated insights and practices regarding the Net Promoter System.
- Q: How many pages does The Ultimate Question 2.0 contain? A: The Ultimate Question 2.0 has a total of 304 pages.
- Q: What category does this book fall under? A: The Ultimate Question 2.0 is categorized under Leadership & Motivation.
- Q: Is The Ultimate Question 2.0 a hardcover edition? A: Yes, The Ultimate Question 2.0 is available in a hardcover binding.
- Q: What are the key benefits of reading The Ultimate Question 2.0? A: Readers will learn how to implement the Net Promoter System to improve customer loyalty, energize employees, and achieve sustainable growth.
- Q: Are there real-world examples included in the book? A: Yes, the book shares compelling stories of companies that have successfully transformed their performance by utilizing the Net Promoter approach.
- Q: Who would benefit from reading this book? A: Business leaders, managers, and anyone interested in customer loyalty and organizational growth would benefit from reading The Ultimate Question 2.0.