Title
The Unseen Power: Public Relations: A History (Routledge Communication Series)
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Based Largely On Primary Sources, This Book Presents The First Detailed History Of Public Relations From 1900 Through The 1960S. The Author Utilized The Personal Papers Of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin Iii, John W. Hill, Earl Newsom As Well As Extensive Interviews Conducted By The Author Himself With Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, And More. Consequently, The Book Provides Practitioners, Scholars, And Students With A Realistic Inside View Of The Way Public Relations Has Developed And Been Practiced In The United States Since Its Beginnings In Mid1900.For Example, The Book Tells How:* President Roosevelt'S Reforms Of The Square Deal Brought The First Publicity Agencies To The Nation'S Capital.* Edward L. Bernays, Ivy Lee, And Albert Lasker Made It Socially Acceptable For Women To Smoke In The 1920S.* William Baldwin Iii Saved The Now Traditional Macy'S Thanksgiving Day Parade In Its Infancy.* Ben Sonnenberg Took Pepperidge Farm Bread From A Small Town Connecticut Bakery To The Nation'S Supermarket Shelves And Made Millions Doing It.* Two Atlanta Publicists, Edward Clark And Bessie Tyler, Took A Defunct Atlanta Bottle Club, The Ku Klux Klan, In 1920 And Boomed It Into A Hate Organization Of Three Million Members In Three Years, And Made Themselves Rich In The Process.* Earl Newsom Failed To Turn Mighty General Motors Around When It Was Besieged By Ralph Nader And Congressional Advocates Of Auto Safety.This Book Documents The Tremendous Role Public Relations Practitioners Play In Our Nation'S Economic, Social, And Political Affairs A Role That Goes Generally Unseen And Unobserved By The Average Citizen Whose Life Is Affected In So Many Ways By The Some 150,000 Public Relations Practitioners.
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- Q: What is the main focus of 'The Unseen Power: Public Relations: A History'? A: The book primarily focuses on the history of public relations from 1900 to the 1960s, using primary sources and interviews with key figures in the field.
- Q: Who is the author of this book? A: The author of 'The Unseen Power: Public Relations: A History' is Scott M. Cutlip.
- Q: How many pages does the book contain? A: The book contains 830 pages, providing an in-depth exploration of the subject.
- Q: What type of binding is used for this book? A: The book is available in paperback binding, making it lightweight and portable.
- Q: When was 'The Unseen Power: Public Relations: A History' published? A: The book was published on March 1, 1994.
- Q: Is this book suitable for beginners in public relations? A: Yes, the book is suitable for practitioners, scholars, and students, offering insights into the development of public relations.
- Q: What are some key topics discussed in the book? A: The book discusses topics like the influence of public relations during the Square Deal reforms, the role of figures like Edward L. Bernays, and the evolution of public relations agencies.
- Q: Does the book include interviews with public relations professionals? A: Yes, the author conducted extensive interviews with notable public relations figures to provide a realistic perspective on the field's history.
- Q: What condition is the used book in? A: The listing indicates that it is a used book in good condition.
- Q: Can this book help understand the impact of public relations on society? A: Yes, the book documents the significant role public relations practitioners play in economic, social, and political affairs.