Title
The Unseen Power: Public Relations: A History (Routledge Communication Series)
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
Based Largely On Primary Sources, This Book Presents The First Detailed History Of Public Relations From 1900 Through The 1960S. The Author Utilized The Personal Papers Of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin Iii, John W. Hill, Earl Newsom As Well As Extensive Interviews Conducted By The Author Himself With Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, And More. Consequently, The Book Provides Practitioners, Scholars, And Students With A Realistic Inside View Of The Way Public Relations Has Developed And Been Practiced In The United States Since Its Beginnings In Mid1900.For Example, The Book Tells How:* President Roosevelt'S Reforms Of The Square Deal Brought The First Publicity Agencies To The Nation'S Capital.* Edward L. Bernays, Ivy Lee, And Albert Lasker Made It Socially Acceptable For Women To Smoke In The 1920S.* William Baldwin Iii Saved The Now Traditional Macy'S Thanksgiving Day Parade In Its Infancy.* Ben Sonnenberg Took Pepperidge Farm Bread From A Small Town Connecticut Bakery To The Nation'S Supermarket Shelves And Made Millions Doing It.* Two Atlanta Publicists, Edward Clark And Bessie Tyler, Took A Defunct Atlanta Bottle Club, The Ku Klux Klan, In 1920 And Boomed It Into A Hate Organization Of Three Million Members In Three Years, And Made Themselves Rich In The Process.* Earl Newsom Failed To Turn Mighty General Motors Around When It Was Besieged By Ralph Nader And Congressional Advocates Of Auto Safety.This Book Documents The Tremendous Role Public Relations Practitioners Play In Our Nation'S Economic, Social, And Political Affairs A Role That Goes Generally Unseen And Unobserved By The Average Citizen Whose Life Is Affected In So Many Ways By The Some 150,000 Public Relations Practitioners.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book contains eight hundred thirty pages. It offers a comprehensive history of public relations from nineteen hundred to the nineteen sixties.
- Q: What is the binding type of this book? A: The book is available in paperback binding. This makes it flexible and easy to handle for reading.
- Q: Who is the author of this book? A: The author is Scott M. Cutlip. He is known for his extensive research and contributions to the field of public relations.
- Q: What are the dimensions of the book? A: The book measures five point nine eight inches in length, one point seven three inches in width, and nine point zero two inches in height. These dimensions make it a standard size for easy reading.
- Q: Is this book suitable for beginners in public relations? A: Yes, this book is suitable for beginners. It provides a detailed yet accessible history of public relations, making it ideal for newcomers.
- Q: What topics does the book cover? A: The book covers various topics in public relations history, including key figures and events from nineteen hundred to nineteen sixties. It highlights the evolution of public relations practices.
- Q: How do I care for this book? A: To care for this book, store it in a cool, dry place away from direct sunlight. This will help preserve the quality of the pages and cover.
- Q: Can this book be used as a reference for academic purposes? A: Yes, this book can be used as a reference for academic purposes. It contains primary sources and interviews that provide valuable insights into public relations history.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy of the book, contact the seller for a return or replacement. Most sellers have policies in place to handle such issues.
- Q: Is this book appropriate for high school students? A: Yes, this book is appropriate for high school students. It offers a thorough understanding of public relations that can benefit students interested in communication.
- Q: Does the book include photographs or illustrations? A: No, this book does not include photographs or illustrations. It focuses on textual content to convey the history of public relations.
- Q: What can I learn from this book? A: You can learn about the historical development of public relations and its impact on society. The book provides insights from notable practitioners in the field.
- Q: Is there an index or bibliography in the book? A: Yes, the book includes an index and bibliography. These sections help readers locate information and explore further readings on public relations.
- Q: How is this book relevant today? A: This book is relevant today as it discusses foundational concepts and practices that still influence public relations today. Understanding history is crucial for current practitioners.
- Q: What type of reader is this book best suited for? A: This book is best suited for practitioners, scholars, and students interested in public relations. It offers a deep dive into the field's history and development.