Title
The Unwritten Rules of Copywriting: How to Create Better Press, Poster, Radio and TV Advertising,Used
Delivery time: 8-12 business days (International)
Copywriting is not taught in schools, yet it influences everyday life far more than logarithms or crop rotation.Copywriting is not taught in marketing departments or ad agencies, yet millions of pounds hang on its success or failure.But can a creative act be taught? Can you apply rules?Dominic Gettins believes so.'In The Unwritten Rules of Copywriting' Dominic Gettins divides the process of writing copy into eight practical steps:* Know your target* Do your research* Answer the brief* Be relevant* Be objective* Keep it simple* Know your medium* Be ambitiousAnd they work. They are a proven success where used on courses and workshops, as well as in many successful advertising campaigns.Now you can apply them to your own work. If you're a seasoned copywriter this is a valuable source of ideas, quotes and examples reflecting the modern role of copy in advertising. If you're entirely new to the skill, you'll find rocksolid principles and the guidance you need to survive. And if you simply want to improve your written communication in the office, apply these rules and you'll be amazed at the improvement.These rules are not intended as edicts. They carry no penalties; they're merely a useful way to structure material and commit it to memory, and have been adopted by a number of organizations.
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⚠️ WARNING (California Proposition 65):
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For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.