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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Copywriting is not taught in schools, yet it influences everyday life far more than logarithms or crop rotation.Copywriting is not taught in marketing departments or ad agencies, yet millions of pounds hang on its success or failure.But can a creative act be taught? Can you apply rules?Dominic Gettins believes so.'In The Unwritten Rules of Copywriting' Dominic Gettins divides the process of writing copy into eight practical steps:* Know your target* Do your research* Answer the brief* Be relevant* Be objective* Keep it simple* Know your medium* Be ambitiousAnd they work. They are a proven success where used on courses and workshops, as well as in many successful advertising campaigns.Now you can apply them to your own work. If you're a seasoned copywriter this is a valuable source of ideas, quotes and examples reflecting the modern role of copy in advertising. If you're entirely new to the skill, you'll find rocksolid principles and the guidance you need to survive. And if you simply want to improve your written communication in the office, apply these rules and you'll be amazed at the improvement.These rules are not intended as edicts. They carry no penalties; they're merely a useful way to structure material and commit it to memory, and have been adopted by a number of organizations.
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This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
