The Usage of Private Retail SAles Portals by Malaysian Urban Consumers: The Factors Affecting the Usage of Private retail Sales ,Used

The Usage of Private Retail SAles Portals by Malaysian Urban Consumers: The Factors Affecting the Usage of Private retail Sales ,Used

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SKU: DADAX365926833X
Brand: LAP Lambert Academic Publishing
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The purpose of this research is to explore the challenges and advantages affecting the usage of private retail sales portals by Malaysian urban consumers. Most of the previous studies have focused on the usage of private retail sales portals in nonMalaysian urban consumers perspectives. This study aims to bridge the gaps created by the lack of literature on the factors that contribute to the successful use of private retail sales portals by Malaysian urban consumers. The research problem is How can Malaysian private retail sales portals be more efficiently and effectively used by Malaysian urban consumers?

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