Title
The Viagra Ad Venture: Masculinity, Media, And The Performance Of Sexual Health
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Since The Fda Approved Viagra In March 1998, The Little Blue Pill Has Been Prescribed To Over Twenty Million Men. The Viagra Ad Venture: Masculinity, Media, And The Performance Of Sexual Health Chronicles The Story Of Viagra As Reported In Our Nations News Outlets And Promoted By Pfizer Pharmaceuticals Marketing Materials. In This Critical Discourse Analysis, Author Jay Baglia Uses Feminist And Performance Theory To Uncover The Meaning Of Viagra And Its Relationship To Performances Of Masculinity. At Stake Are The Ways In Which We Construct Normalcy, Particularly As It Relates To Health, Sexuality, Gender, And The Body. This Book Fits Well In A Variety Of Classes Including Gender Studies, Media Studies, Research Methods, Feminist Theory, Human Sexuality, And Health Communication.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'The Viagra Ad Venture'? A: 'The Viagra Ad Venture' examines the cultural impact of Viagra since its approval in 1998, analyzing how it has been portrayed in media and marketing, particularly concerning masculinity and sexual health.
- Q: Who is the author of the book? A: The book is authored by Jay Baglia, who employs feminist and performance theory in his analysis.
- Q: What topics does this book cover? A: The book covers topics such as masculinity, health communication, feminist theory, and the representations of sexuality in media.
- Q: What condition is the book in? A: This is a used book in good condition, ensuring that it is still readable and intact.
- Q: What type of binding does the book have? A: The book is published in paperback binding, making it lightweight and portable.
- Q: How many pages does the book have? A: The book contains 165 pages, providing a concise yet informative exploration of its themes.
- Q: When was 'The Viagra Ad Venture' published? A: 'The Viagra Ad Venture' was published on July 1, 2005.
- Q: Is this book suitable for academic courses? A: Yes, this book is suitable for various academic courses, including gender studies, media studies, and health communication.
- Q: What insights can readers expect to gain from this book? A: Readers can expect to gain insights into the societal constructions of normalcy related to health, sexuality, gender, and the body as reflected in media representations.
- Q: Are there any specific theories used in the book? A: Yes, the book utilizes feminist and performance theories to critically analyze the discourse surrounding Viagra.