The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics),Used

The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics),Used

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SKU: SONG0521001919
Brand: Cambridge University Press
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This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' selfinterest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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