The Word of Mouse: New Age of Networked Media,Used

The Word of Mouse: New Age of Networked Media,Used

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SKU: SONG0972456260
Brand: Agate B2
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An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of programming and consumers will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain highprofile internet companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industrys efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a mustread for everyone from business and media professionals to regular consumers.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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