Title
The World's Best Books': Taste, Culture, and the Modern Library (Studies in Print Culture and the History of the Book),Used
Delivery time: 8-12 business days (International)
In October 1930, Macy's department store in New York City used the inexpensive book series 'The Modern Library of the World's Best Books' as a lossleader to draw customers into the store. Selling for only nine cents a copy, the smallformat, modern classics attracted crowds of buyers. Businessmen, housewives, students, bohemian intellectuals, and others waited in long lines to purchase affordable hardbound copies of works by the likes of Tolstoy, Wilde, Joyce, and Woolf. It was a significant moment in American cultural history, demonstrating that a series of books respected and praised by the nation's selfappointed arbiters of taste could attract a throng of middleclass consumers without damaging its reputation as a vehicle of 'serious culture.'The Modern Library's reputation stands in sharp contrast to that of similar publishing ventures dismissed by critics as agents of 'middlebrow culture,' such as the Book oftheMonth Club. Writers for the New Republic, the Nation, and the Bookman expressed their fears that massproduction and new distribution schemes would commodify literature and deny the promise of American culture. Yet although the Modern Library offered the public a uniformly packaged, preselected set of 'the World's Best Books,' it earned the praise of these selfconsciously intellectual critics.Focusing on the Modern Library's marketing strategies, editorial decisions, and close attention to book design, Jay Satterfield explores the interwar cultural dynamics that allowed the publisher of the series to exploit the forces of mass production and treat books as commodities while still positioning the series as a revered cultural entity. So successful was this approach that the modern publishing colossus Random House was built on the reputation, methods, and profits of the Modern Library.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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