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The Zen of Hype: An Insider's Guide to the Publicity Game,Used
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All businesses and organizations, large or small, need positive public attention to achieve success. When it's time to publicize yourself or your business, follow the path of the publicity and public relations professionals. Enter The Zen of Hype.Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicityfrom launching campaigns to handling interviews, from free PR to the dos and don'ts of visual materials.More than just a stepbystep guide, this book provides the handson advice and intuitive skills that generate results. Filled with ingenious tactics and the collective wisdom of the pros, The Zen of Hype is a must for everyone with a business, talent, event, or product to promote...and sell!
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.