Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
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An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. 30,000 first printing.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has three hundred twenty pages. It provides a detailed account of insights from a Hall of Fame advertising career.
- Q: What is the binding type of this book? A: This book is a hardcover edition. Hardcover bindings are known for their durability and professional appearance.
- Q: What are the dimensions of the book? A: The book measures five point seventy-five inches in length, one point one inches in width, and eight point five inches in height. These dimensions make it a convenient size for reading.
- Q: Who is the author of the book? A: The author of the book is Phil Dusenberry. He is an Advertising Hall of Fame executive with extensive experience in the field.
- Q: What category does this book fall under? A: This book is categorized under Marketing. It covers various aspects of advertising and consumer engagement.
- Q: Is this book suitable for beginners in advertising? A: Yes, this book is suitable for beginners. It outlines fundamental lessons learned from successful advertising campaigns.
- Q: What insights can I gain from this book? A: You can gain insights into attracting consumers and overcoming communication problems. The book shares experiences from a prominent advertising career.
- Q: Is this book appropriate for someone not in marketing? A: Yes, anyone interested in storytelling and consumer behavior can benefit from this book. It provides engaging narratives about the advertising industry.
- Q: How do I keep this book in good condition? A: To keep this book in good condition, store it in a dry place away from direct sunlight. Avoid exposing it to moisture to prevent damage.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book gently. Use a soft, dry cloth to wipe off dust or stains from the cover.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies in place to handle such issues.
- Q: Is there a warranty on this book? A: No, there is no warranty on books. However, you should check the return policy of the seller for any issues.
- Q: How can I return the book if I'm not satisfied? A: To return the book, follow the seller's return instructions. Typically, you will need to package the book securely and send it back within the specified return period.
- Q: Is this book recommended for advanced marketers? A: Yes, advanced marketers can also find value in this book. It offers deeper insights into successful advertising strategies and creative thinking.
- Q: What makes this book different from other marketing books? A: This book is unique due to its firsthand accounts from a Hall of Fame executive. It combines personal stories with practical lessons in advertising.
- Q: How does this book address communication problems? A: The book outlines lessons learned from real campaigns. It discusses strategies to effectively communicate with consumers and resolve common issues.