Theorie und Praxis des Dienstleistungsmarketing: Aktuelle Konzepte und Entwicklungen (Fokus Dienstleistungsmarketing) (German Ed,Used

Theorie und Praxis des Dienstleistungsmarketing: Aktuelle Konzepte und Entwicklungen (Fokus Dienstleistungsmarketing) (German Ed,Used

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SKU: DADAX3834931551
Brand: Springer
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Product Description Der Sammelband beinhaltet Beitrge des 15. DienstleistungsmarketingWorkshops, der im Jahr 2011 vom Lehrstuhl fr Dienstleistungsmanagement und Handel an der Universitt DuisburgEssen ausgerichtet wurde. Die dargestellten Forschungsergebnisse tragen zur Vertiefung und Weiterentwicklung des Dienstleistungsmarketing bei. From the Back Cover Der Sammelband beinhaltet Beitrge des 15. DienstleistungsmarketingWorkshops, der im Jahr 2011 vom Lehrstuhl fr Dienstleistungsmanagement und Handel an der Universitt DuisburgEssen ausgerichtet wurde. Die dargestellten Forschungsergebnisse tragen zur Vertiefung und Weiterentwicklung des Dienstleistungsmarketing bei. About the Author Univ.Prof. Dr. Gertrud Schmitz ist Inhaberin des Lehrstuhls fr Dienstleistungsmanagement und Handel der Universitt DuisburgEssen.

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