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Thinking In Icons: Designing And Creating Effective Visual Symbols
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Icons shape the way we see the world around us in business, communication, entertainment, and much more. Now is your chance to learn to speak the textless language of icons with Thinking in Icons.From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designers guide to creating the next great statement.In Thinking in Icons, artist and designer Felix Sockwelllogo developer for Appleand other highprofile companies, as well as GUI creator for the New York Times apptakes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art.Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other luminary designers. Thinking in Icons also features the work Sockwell has done with an impressive roster of bluechip international brands, including Facebook, Google, Hasbro, Sony and Yahoo.
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