Thinking In New Boxes: A New Paradigm For Business Creativity

Thinking In New Boxes: A New Paradigm For Business Creativity

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When Bic, Manufacturer Of Disposable Ballpoint Pens, Wanted To Grow, It Looked For An Idea Beyond Introducing New Sizes And Ink Colors. Someone Suggested Lighters.Lighters?With An Idea That Seemed Crazy At First, That Bright Executive, Instead Of Seeing Bic As A Pen Companya Business In The Pen Boxfigured Out That There Was Growth To Be Found In The Disposable Box. And He Was Right. Now There Are Disposable Bic Lighters, Razors, Even Phones. The Company Opened Its Door To A Host Of Opportunities.It Invented A New Box.Your Business Can, Too. And Simply Thinking Out Of The Box Is Not The Answer. True Ingenuity Needs Structure, Hard Analysis, And Bold Brainstorming. It Needs To Startthinking In New Boxesa Revolutionary Process For Sustainable Creativity From Two Strategic Innovation Experts From The Boston Consulting Group (Bcg).To Make Sense Of The World, We All Rely On Assumptions, On Modelson What Luc De Brabandere And Alan Iny Call Boxes. If We Are Unaware Of Our Boxes, They Can Blind Us To Risks And Opportunities.This Innovative Book Challenges Everything You Thought You Knew About Business Creativity By Breaking Creativity Down Into Five Steps: Doubt Everything. Challenge Your Current Perspectives. Probe The Possible. Explore Options Around You. Diverge. Generate Many New And Exciting Ideas, Even If They Seem Absurd. Converge. Evaluate And Select The Ideas That Will Drive Breakthrough Results. Reevaluate. Relentlessly. No Idea Is A Good Idea Forever. And Did We Mention Reevaluate? Relentlessly.Creativity Is Paramount If You Are To Thrive In A Time Of Accelerating Change. Replete With Practical And Potent Creativity Tools, And Featuring Fascinating Case Studies From Bic To Ford To Trader Joes, Thinking In New Boxes Will Help You And Your Company Overcome Missed Opportunities And Stay Ahead Of The Curve.This Book Isnt A Simpleminded Checklist. This Is Thinking In New Boxes.And It Will Be Fun. (We Promise.)Praise For Thinking In New Boxesexcellent . . . While Focusing On Business Creativity, The Principles In This Book Apply Anywhere Change Is Needed And Will Be Of Interest To Anyone Seeking To Reinvent Herself.Blogcriticsthinking In New Boxes Is A Fivestep Guide That Leverages The Authors Deep Understanding Of Human Nature To Enable Readers To Overcome Their Limitations And Both Imagine And Create Their Own Futures. This Book Is A Mustread For People Living And Working In Todays Competitive Environment.Ray O. Johnson, Ph.D., Chief Technology Officer, Lockheed Martinthinking In New Boxes Discusses What I Believe To Be One Of The Fundamental Shifts All Companies/Brands Need To Be Thinking About: How To Think Creatively, In Order To Innovate And Differentiate Our Brands. We Need To Thrive And Lead In A World Of Accelerating Change And This Book Challenges Us To Even Greater Creativity In Our Thinking. One Of The Best Business Books Ive Read In A Long Time.Jennifer Fox, Ceo, Fairmont Hotels & Resortsas Impressive As Teaching New Tricks To Old Dogs, Thinking In New Boxes Is Both Inspirational And Practicala Comprehensive, Stepbystep Guide To Sharpening Ones Wits In Order To Harness Creativity In The Workplace.Peter Gelb, General Manager, Metropolitan Opera

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main concept of 'Thinking in New Boxes'? A: The main concept of 'Thinking in New Boxes' is to provide a structured approach to business creativity by challenging existing assumptions and exploring new perspectives through a five-step process.
  • Q: Who are the authors of this book? A: The authors of 'Thinking in New Boxes' are Luc de Brabandere and Alan Iny, both of whom are strategic innovation experts from The Boston Consulting Group.
  • Q: How many pages does the book have? A: The book 'Thinking in New Boxes' has a total of 352 pages.
  • Q: What type of binding does this book have? A: This edition of 'Thinking in New Boxes' comes in hardcover binding.
  • Q: Is this book suitable for someone looking to enhance their creativity? A: Yes, 'Thinking in New Boxes' is designed to help individuals and organizations enhance their creativity and innovate in a rapidly changing environment.
  • Q: What are the five steps outlined in the book? A: The five steps outlined in 'Thinking in New Boxes' are: Doubt everything, Probe the possible, Diverge, Converge, and Reevaluate.
  • Q: When was 'Thinking in New Boxes' published? A: The book was published on September 10, 2013.
  • Q: What condition is the book in if purchased as a used copy? A: If purchased as a used copy, 'Thinking in New Boxes' is listed as being in good condition.
  • Q: Does the book include case studies? A: Yes, 'Thinking in New Boxes' includes case studies from companies like BIC, Ford, and Trader Joe’s to illustrate its concepts.
  • Q: What audience would benefit from reading this book? A: The book is beneficial for business professionals, entrepreneurs, and anyone interested in enhancing their creativity and problem-solving skills in a competitive environment.