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Thinking In New Boxes: A New Paradigm For Business Creativity
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When Bic, Manufacturer Of Disposable Ballpoint Pens, Wanted To Grow, It Looked For An Idea Beyond Introducing New Sizes And Ink Colors. Someone Suggested Lighters.Lighters?With An Idea That Seemed Crazy At First, That Bright Executive, Instead Of Seeing Bic As A Pen Companya Business In The Pen Boxfigured Out That There Was Growth To Be Found In The Disposable Box. And He Was Right. Now There Are Disposable Bic Lighters, Razors, Even Phones. The Company Opened Its Door To A Host Of Opportunities.It Invented A New Box.Your Business Can, Too. And Simply Thinking Out Of The Box Is Not The Answer. True Ingenuity Needs Structure, Hard Analysis, And Bold Brainstorming. It Needs To Startthinking In New Boxesa Revolutionary Process For Sustainable Creativity From Two Strategic Innovation Experts From The Boston Consulting Group (Bcg).To Make Sense Of The World, We All Rely On Assumptions, On Modelson What Luc De Brabandere And Alan Iny Call Boxes. If We Are Unaware Of Our Boxes, They Can Blind Us To Risks And Opportunities.This Innovative Book Challenges Everything You Thought You Knew About Business Creativity By Breaking Creativity Down Into Five Steps: Doubt Everything. Challenge Your Current Perspectives. Probe The Possible. Explore Options Around You. Diverge. Generate Many New And Exciting Ideas, Even If They Seem Absurd. Converge. Evaluate And Select The Ideas That Will Drive Breakthrough Results. Reevaluate. Relentlessly. No Idea Is A Good Idea Forever. And Did We Mention Reevaluate? Relentlessly.Creativity Is Paramount If You Are To Thrive In A Time Of Accelerating Change. Replete With Practical And Potent Creativity Tools, And Featuring Fascinating Case Studies From Bic To Ford To Trader Joes, Thinking In New Boxes Will Help You And Your Company Overcome Missed Opportunities And Stay Ahead Of The Curve.This Book Isnt A Simpleminded Checklist. This Is Thinking In New Boxes.And It Will Be Fun. (We Promise.)Praise For Thinking In New Boxesexcellent . . . While Focusing On Business Creativity, The Principles In This Book Apply Anywhere Change Is Needed And Will Be Of Interest To Anyone Seeking To Reinvent Herself.Blogcriticsthinking In New Boxes Is A Fivestep Guide That Leverages The Authors Deep Understanding Of Human Nature To Enable Readers To Overcome Their Limitations And Both Imagine And Create Their Own Futures. This Book Is A Mustread For People Living And Working In Todays Competitive Environment.Ray O. Johnson, Ph.D., Chief Technology Officer, Lockheed Martinthinking In New Boxes Discusses What I Believe To Be One Of The Fundamental Shifts All Companies/Brands Need To Be Thinking About: How To Think Creatively, In Order To Innovate And Differentiate Our Brands. We Need To Thrive And Lead In A World Of Accelerating Change And This Book Challenges Us To Even Greater Creativity In Our Thinking. One Of The Best Business Books Ive Read In A Long Time.Jennifer Fox, Ceo, Fairmont Hotels & Resortsas Impressive As Teaching New Tricks To Old Dogs, Thinking In New Boxes Is Both Inspirational And Practicala Comprehensive, Stepbystep Guide To Sharpening Ones Wits In Order To Harness Creativity In The Workplace.Peter Gelb, General Manager, Metropolitan Opera
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- Q: What is the page count of this book? A: This book has three hundred fifty-two pages. It's a hardcover edition published by Random House.
- Q: What are the dimensions of 'Thinking in New Boxes'? A: The book measures six point four five inches in length, one point zero two inches in width, and nine point five seven inches in height.
- Q: Who is the author of 'Thinking in New Boxes'? A: The author of this book is Luc de Brabandere, a strategic innovation expert.
- Q: What genre does 'Thinking in New Boxes' belong to? A: This book falls under the creativity genre, focusing on business innovation and creativity strategies.
- Q: What binding type is used for this book? A: The book is bound in hardcover, which provides durability and a premium feel.
- Q: How do I apply the concepts from 'Thinking in New Boxes'? A: You can apply the concepts by following the five-step process outlined in the book, designed to enhance creativity in business.
- Q: Is this book suitable for beginners in business? A: Yes, this book is suitable for beginners. It provides practical tools for understanding and implementing creativity in any business context.
- Q: What age group is 'Thinking in New Boxes' suitable for? A: This book is suitable for adults and professionals looking to enhance their business creativity.
- Q: How do I challenge my current perspectives using this book? A: You can challenge your perspectives by following the first step of the five-step process, which encourages doubt and questioning assumptions.
- Q: What is the recommended way to store this book? A: Store this book in a cool, dry place to maintain its condition and prevent any damage.
- Q: Can I clean the book if it gets dirty? A: Yes, gently wipe the cover with a soft, dry cloth to remove any dirt or smudges.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, you should contact customer support for assistance with returns or exchanges.
- Q: Is there a warranty on this book? A: No, books typically do not come with a warranty. However, you can return it if it arrives in poor condition.
- Q: How does this book compare to other creativity books? A: This book specifically focuses on a structured approach to business creativity, which may differ from more general creativity guides.
- Q: Is 'Thinking in New Boxes' recommended for team use? A: Yes, this book is highly recommended for teams looking to improve their creative processes and collaboration.