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Thinkpad: A Different Shade of Blue,Used
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ThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the inside scoop on the cultural and personality differences that almost killed one of the most significant development efforts in IBM history. More importantly, it offers valuable lessons on what it takes to build a worldclass, enduring brand or product.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Thinkpad: A Different Shade of Blue'? A: The book focuses on the inside story behind the creation of the ThinkPad brand, detailing the efforts and challenges faced by the ThinkPad Team and IBM executives.
- Q: Who is the author of 'Thinkpad: A Different Shade of Blue'? A: The author of the book is Deborah A. Dell.
- Q: What type of book is 'Thinkpad: A Different Shade of Blue'? A: It is a hardcover used book in good condition.
- Q: How many pages are in 'Thinkpad: A Different Shade of Blue'? A: The book contains 502 pages.
- Q: What is the publication date of 'Thinkpad: A Different Shade of Blue'? A: The book was published on January 1, 1999.
- Q: What edition of the book is available? A: The available edition is the First Edition.
- Q: What can I learn from 'Thinkpad: A Different Shade of Blue'? A: Readers can learn valuable lessons about building a world-class brand and the cultural differences that influenced the ThinkPad's development.
- Q: Is 'Thinkpad: A Different Shade of Blue' suitable for business professionals? A: Yes, the book is suitable for business professionals interested in brand development and corporate culture.
- Q: Does 'Thinkpad: A Different Shade of Blue' include interviews? A: Yes, the book includes interviews with the ThinkPad Team and IBM executives.
- Q: What themes are explored in 'Thinkpad: A Different Shade of Blue'? A: Themes include brand creation, corporate culture, and the challenges of product development within a major company.