This business has legs': How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze,Used

This business has legs': How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze,Used

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SKU: SONG0471147494
UPC: 723812147496.0
Brand: Wiley
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Only in America could a wouldbe monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission.'Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life'This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot.'Bob Rice Pet Rock Promoter'Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstepbystep how he did it.'Steve Dworman Publisher, Infomercial Marketing Report'As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ...'Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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