This is Service Design Thinking: Basics, Tools, Cases,Used
This is Service Design Thinking: Basics, Tools, Cases,Used
This is Service Design Thinking: Basics, Tools, Cases,Used

This is Service Design Thinking: Basics, Tools, Cases,Used

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SKU: SONG1118156307
Brand: Wiley
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How to design and market services to create outstanding customer experiencesService design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.This Is Service Design Thinking combines the knowledge of twentythree international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles Tools: describing a variety of tools and methods used in Service Design Thinking Cases: vivid examples for the introduced fundamentals with reallife case studies from 5 companies that did inspiring projects within the field of Service DesignAt the end, a onepage 'Customer Journey Canvas' is included, which can be used to quickly sketch any service on a single sheet of papercapturing different stakeholder concerns: e.g. customers, frontline staff and management.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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