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To Serve God and WalMart: The Making of Christian Free Enterprise,Used
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In the decades after World War II, evangelical Christianity nourished Americas devotion to free markets, free trade, and free enterprise. The history of WalMart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and freemarket activists. Through the stories of people linked by the worlds largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad.While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the barcode scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and selfconsciously international. Postindustrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next.This extraordinary biography of WalMarts world shows how a Christian probusiness movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization.The author has assigned her royalties and subsidiary earnings to Interfaith Worker Justice (www.iwj.org) and its local affiliate in Athens, GA, the Economic Justice Coalition (www.econjustice.org).
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- Q: What is the main theme of 'To Serve God and Wal-Mart'? A: The main theme of 'To Serve God and Wal-Mart' explores the intersection of evangelical Christianity and capitalism, illustrating how a Christian service ethos influenced free enterprise in America, particularly in the context of Wal-Mart's corporate culture.
- Q: Who is the author of this book? A: The author of 'To Serve God and Wal-Mart' is Bethany Moreton, who provides a historical analysis of the relationship between evangelical Christianity and the rise of the service economy in postwar America.
- Q: What is the publication date of this book? A: The book was published on September 1, 2010.
- Q: What is the format of this book? A: This book is available in paperback format, making it accessible for readers who prefer physical copies.
- Q: How many pages does this book have? A: The book contains 392 pages, providing an in-depth exploration of its themes and subjects.
- Q: Is 'To Serve God and Wal-Mart' suitable for academic study? A: Yes, this book is suitable for academic study as it offers a detailed examination of historical and cultural contexts related to capitalism and evangelicalism, making it valuable for students and researchers.
- Q: Does the author donate proceeds from the book? A: Yes, Bethany Moreton has assigned her royalties and subsidiary earnings to Interfaith Worker Justice and its local affiliate, the Economic Justice Coalition.
- Q: What audience is this book intended for? A: The book is intended for readers interested in American history, religious studies, business ethics, and the socio-economic impacts of Christian values in the marketplace.
- Q: What are some key topics covered in the book? A: Key topics covered in the book include the history of Wal-Mart, the role of evangelicalism in shaping American capitalism, and the cultural shift from industrial to post-industrial America.
- Q: Can this book be used as a reference for understanding modern corporate practices? A: Yes, 'To Serve God and Wal-Mart' can serve as a reference for understanding how religious values intertwine with corporate practices and influence business models in contemporary society.