Title
Total Cold War: Eisenhower's Secret Propaganda Battle at Home and Abroad,Used
Delivery time: 8-12 business days (International)
When President Dwight Eisenhower spoke of waging 'total cold war,' he was proposing nothing less than a global, allembracing battle for hearts and minds. His wideranging propaganda campaign challenged world communism at every turn and left a lasting mark on the American psyche.Kenneth Osgood now chronicles the secret psychological warfare programs America developed at the height of the Cold War. These programswhich were often indistinguishable from CIA covert operationswent well beyond campaigns to foment unrest behind the Iron Curtain. The effort was global: U.S. propaganda campaigns targeted virtually every country in the free world.Total Cold War also shows that Eisenhower waged his propaganda war not just abroad, but also at home. U.S. psychological warfare programs blurred the lines between foreign and domestic propaganda with campaigns that both targeted the American people and enlisted them as active participants in global contest for public opinion.Osgood focuses on major campaigns such as Atoms for Peace, PeopletoPeople, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological operations in some three dozen countries, he tells how U.S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik.Perhaps most telling, Osgood takes a new look at President Eisenhower's leadership. Believing that psychological warfare was a potent weapon in America's arsenal, Ike appears in these pages not as a disinterested figurehead, as he's often been portrayed, but as an activist president who left a profound mark on national security affairs.Osgood's distinctive interpretation places Cold War propaganda campaigns in the context of an international arena drastically changed by the communications revolution and the age of mass politics and total war. It provides a new perspective on the conduct of public diplomacy, even as Americans today continue to grapple with the challenges of winning other hearts and minds in another global struggle.
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Shipping & Returns
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.