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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
This research focuses on a new increasingly more popular way of advertising, SMS marketing. Insight is given as to what SMS marketing exactly is, along with background information and (dis)advantages (in comparison with other direct marketing tools). A modified version of the Technology Acceptance Model (TAM) was used to test the acceptance of SMS marketing. Data was collected from a Dutch telecom company;of the 1039 customers approached by email, 150 responses (14,4% response rate) were gathered for analysis. Based on the theoretical framework managers can find a solid background about SMS marketing and its previous studies. Most importantly, marketing managers can find academic proof as to what factors are important in SMS marketing.
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This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
