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Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, And The Companies That Make Them,Used
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This Is The Real Toy Story, An Unprecedented Behindthescenes Journey Through A World Of Influence, Fantasy, And Multimilliondollar Hollywood Deals, A World Where The Whims Of Children Make Millionaires And Topple Titans.This Is Also The Story Of An Unusual Man. Alan Hassenfeld, The Chief Executive Officer Of Hasbro, Never Intended To Run A Fortune 500 Company. A Free Spirit Who Dreamed Of Being A Writer And Exploring Asia, He Was Content To Remain In The Shadow Of His Older Brother Stephen, A Marketing Genius Who Transformed A Family Firm Established By Immigrant Jews Into Powerhouse And Wall Street Darling.Then Tragedy Struck. Stephen, And Intensely Private Man, Died Of Aids, A Disease He Had Not Acknowledged He Had, Even To His Family. Alan Hassenfeld Was Named Ceo, Just As Hasbro Was Facing A Daunting Onslaught Of Challenges. Toy Wars Is About Alan'S Struggle To Balance The Demands Of The Bottom Line With His Ideals About The Kind Of Toys Children Deserve, As Well As The Ethical Obligations Of Management.Wayne Miller, An Awardwinning Journalist And Novelist, Was Granted Unprecedented Access To Hasbro, The Maker Of G.I. Joe, Star Wars Toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, And Countless Other Favorites. For Five Years, He Sat In On Design Sessions, Marketing Meetings, And Focus Groups, And Interviewed Employees In Every Part Of The Company. He Witnessed A Major Corporate Restructuring; Crucial Deal With Dreamworks Skg; A Hostile Takeover Bid By Archrival Mattel; The Collapse Of A $45 Million Virtual Reality Game; And The Company Makeover Of G.I. Joe, Hasbro'S Flagship Product And One Of The Most Popular Toys Of All Time.Toy Wars Is Filled With Many Colorful Characters, Including:Hollywood Moguls Steven Spielberg And George Lucas, Whose Kidfriendly Movies Can Translate Into Licensing Gold For Toymakersmighty Morphin Power Rangers Creator Haim Saban, Who Tapped Into A Popular Japanese Tv Series And Made It A Worldwide Television And Merchandising Phenomenonmattel Ceo Jill Barad, The Secondhighestpaid Woman In Corporate America, Who Promotes And Defends Barbie With The Zeal Of A Religious Crusaderhasbro Executive Al Verrecchia, The Loyal Second In Command Who Did Not Let Friendship Or Tradition Stand In The Way Of A Dramatic Restructuringlarry Bernstein, Arguably The Best Toy Salesman Ever, A Riotous Raconteur Whose Divisional Presidency Crumbled When He Was Unable To Meet Hasbro'S Profit Goalsrich In Family Drama And Written With Sly Wit, Toy Wars Is A Deeply Compelling Business Story, A Fascinating Tour Through A Billiondollar Industry That Exerts Tremendous Influence On The Lives Of Children Everywhere.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of Toy Wars? A: This book has three hundred forty-eight pages. It provides an in-depth look at the toy industry and its key players.
- Q: What type of binding does this book have? A: Toy Wars is a hardcover book. This binding style adds durability and a professional appearance to the book.
- Q: Who is the author of Toy Wars? A: The author is G. Wayne Miller. He is an award-winning journalist and novelist with extensive access to Hasbro.
- Q: What is the genre of Toy Wars? A: This book falls under the Economics genre. It explores the business dynamics within the toy industry.
- Q: What are the dimensions of Toy Wars? A: The dimensions are six and a half inches by one point two six inches by nine and a half inches. These measurements make it a standard-sized hardcover book.
- Q: How do I read Toy Wars? A: You can read Toy Wars by simply opening the book and following the text. It's suitable for adults and older teens interested in business and toys.
- Q: Is Toy Wars suitable for children? A: No, this book is aimed at adults and older teens. It discusses complex themes related to business and the toy industry.
- Q: How do I care for my copy of Toy Wars? A: To care for your copy, keep it in a cool, dry place and avoid direct sunlight. This will help preserve the book's condition.
- Q: Can I clean my hardcover book? A: Yes, you can clean it gently. Use a dry cloth to wipe the cover and be careful not to damage the pages.
- Q: What if my copy of Toy Wars arrives damaged? A: If your book arrives damaged, you should contact the seller immediately for a return or exchange. Most sellers have a return policy in place.
- Q: Is there a warranty for Toy Wars? A: No, books typically do not come with warranties. However, you can check return policies for possible resolutions.
- Q: How does Toy Wars compare to other business books? A: Toy Wars offers unique insights into the toy industry, unlike many general business books. It focuses specifically on the personal stories behind a major toy company.
- Q: Is Toy Wars a good choice for business students? A: Yes, this book is an excellent resource for business students. It provides real-life examples of corporate challenges in the toy industry.
- Q: What themes are explored in Toy Wars? A: Toy Wars explores themes of business ethics, corporate strategy, and the influence of childhood on marketing. These themes are woven throughout the narrative.
- Q: Who are some notable figures mentioned in Toy Wars? A: Notable figures include Alan Hassenfeld, Steven Spielberg, and Mattel CEO Jill Barad. Their stories contribute to the book's narrative on the toy industry.