Title
Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, And The Companies That Make Them,Used
Delivery time: 8-12 business days (International)
This Is The Real Toy Story, An Unprecedented Behindthescenes Journey Through A World Of Influence, Fantasy, And Multimilliondollar Hollywood Deals, A World Where The Whims Of Children Make Millionaires And Topple Titans.This Is Also The Story Of An Unusual Man. Alan Hassenfeld, The Chief Executive Officer Of Hasbro, Never Intended To Run A Fortune 500 Company. A Free Spirit Who Dreamed Of Being A Writer And Exploring Asia, He Was Content To Remain In The Shadow Of His Older Brother Stephen, A Marketing Genius Who Transformed A Family Firm Established By Immigrant Jews Into Powerhouse And Wall Street Darling.Then Tragedy Struck. Stephen, And Intensely Private Man, Died Of Aids, A Disease He Had Not Acknowledged He Had, Even To His Family. Alan Hassenfeld Was Named Ceo, Just As Hasbro Was Facing A Daunting Onslaught Of Challenges. Toy Wars Is About Alan'S Struggle To Balance The Demands Of The Bottom Line With His Ideals About The Kind Of Toys Children Deserve, As Well As The Ethical Obligations Of Management.Wayne Miller, An Awardwinning Journalist And Novelist, Was Granted Unprecedented Access To Hasbro, The Maker Of G.I. Joe, Star Wars Toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, And Countless Other Favorites. For Five Years, He Sat In On Design Sessions, Marketing Meetings, And Focus Groups, And Interviewed Employees In Every Part Of The Company. He Witnessed A Major Corporate Restructuring; Crucial Deal With Dreamworks Skg; A Hostile Takeover Bid By Archrival Mattel; The Collapse Of A $45 Million Virtual Reality Game; And The Company Makeover Of G.I. Joe, Hasbro'S Flagship Product And One Of The Most Popular Toys Of All Time.Toy Wars Is Filled With Many Colorful Characters, Including:Hollywood Moguls Steven Spielberg And George Lucas, Whose Kidfriendly Movies Can Translate Into Licensing Gold For Toymakersmighty Morphin Power Rangers Creator Haim Saban, Who Tapped Into A Popular Japanese Tv Series And Made It A Worldwide Television And Merchandising Phenomenonmattel Ceo Jill Barad, The Secondhighestpaid Woman In Corporate America, Who Promotes And Defends Barbie With The Zeal Of A Religious Crusaderhasbro Executive Al Verrecchia, The Loyal Second In Command Who Did Not Let Friendship Or Tradition Stand In The Way Of A Dramatic Restructuringlarry Bernstein, Arguably The Best Toy Salesman Ever, A Riotous Raconteur Whose Divisional Presidency Crumbled When He Was Unable To Meet Hasbro'S Profit Goalsrich In Family Drama And Written With Sly Wit, Toy Wars Is A Deeply Compelling Business Story, A Fascinating Tour Through A Billiondollar Industry That Exerts Tremendous Influence On The Lives Of Children Everywhere.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Toy Wars'? A: 'Toy Wars' provides an in-depth look at the toy industry, focusing on the challenges faced by Hasbro's CEO, Alan Hassenfeld, as he navigates the balance between profitability and ethical toy production.
- Q: Who is the author of 'Toy Wars'? A: The book is authored by G. Wayne Miller, an award-winning journalist with extensive access to Hasbro during the writing process.
- Q: What type of book is 'Toy Wars'? A: 'Toy Wars' is categorized as a business and economics book, offering insights into the marketing and corporate strategies within the toy industry.
- Q: How many pages does 'Toy Wars' have? A: 'Toy Wars' contains a total of 348 pages, making it a comprehensive read on the subject.
- Q: Is 'Toy Wars' a new or used book? A: 'Toy Wars' is available as a new book, ensuring readers receive a pristine copy.
- Q: What kind of insights can readers expect from 'Toy Wars'? A: Readers can expect behind-the-scenes insights into toy design, marketing strategies, and the impact of corporate decisions on the toy industry and its consumers.
- Q: What is the publication date of 'Toy Wars'? A: 'Toy Wars' was published on January 15, 1998, and the first edition was released shortly after on January 27, 1998.
- Q: What notable events does 'Toy Wars' cover? A: 'Toy Wars' covers significant events such as Hasbro's corporate restructuring, licensing deals, and competition with rival companies like Mattel.
- Q: Who are some prominent figures mentioned in 'Toy Wars'? A: The book features notable figures like Steven Spielberg, George Lucas, and Mattel CEO Jill Barad, highlighting their influence in the toy industry.
- Q: What is the condition of the book being sold? A: The book is listed as 'Used Book in Good Condition,' indicating it may have some signs of wear but is still suitable for reading.