Trademark 2.0: Defining Your Value in the Web 2.0 World,Used
Trademark 2.0: Defining Your Value in the Web 2.0 World,Used

Trademark 2.0: Defining Your Value in the Web 2.0 World,Used

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SKU: DADAX0615156886
UPC: 9780615156880
Brand: R Todd Stephens
Condition: New
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This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the How an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more metaphysical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and metaphysical trademarks in order to compete in the next 25 years.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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