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The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
Q: What is the main focus of 'Travel, Tourism, and Hospitality Research'?A: The book focuses on the latest research methodologies, statistics, and techniques relevant to the fields of tourism and hospitality, emphasizing globalization and the effectiveness of tourism advertising.
Q: Who are the authors of this book?A: The book is edited by J. R. Brent Ritchie and includes contributions from 12 new authors, alongside established contributors from academia and industry.
Q: When was this edition published?A: This second edition was published on March 31, 1994.
Q: What is the page count of this book?A: The book contains 640 pages, providing comprehensive coverage of its topics.
Q: What type of binding does this book have?A: This book is available in paperback binding.
Q: What condition is the book in?A: The book is in new condition, ensuring that it is free from wear and tear.
Q: Does this book cover the airline industry?A: Yes, it includes additional material regarding the airline industry as well as supporting disciplines in the social sciences and environmental issues.
Q: Is this book suitable for managers and researchers?A: Yes, it is specifically designed as a handbook for both managers and researchers in the fields of travel, tourism, and hospitality.
Q: What key themes does this book address?A: The book addresses themes such as research methodologies, globalization, and the effectiveness of tourism advertising within the industry.
Q: Is this book recommended for academic purposes?A: Yes, it is suitable for academic use due to its comprehensive coverage of research methodologies and contributions from various experts.
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