Title
Traversing The Traction Gap
Delivery time: 8-12 business days (International)
Successful Startups Are Rare. More Than 80 Percent Of All Early Stage Startups Fail. Most Startups Can Build A Product But, Sadly, The Vast Majority Stumble When It Comes Time To Take Those Products To Market. Traversing The Traction Gap Exposes The Reasons Behind That Scary Failure Rate And Provides A Prescriptive How To Guide For Startups To Succeed.Traction. Startups Need It. Learn How To Get It. Vision, Groundbreaking Ideas, Total Commitment, And Boundless Enthusiasm Characterize Most Startups, But They Require Capital To Go From Promising Product To Scalable Business. More Than 80 Percent Of All Earlystage Startups Fail. Most Of Them Can Build A Product, But The Vast Majority Stumble When It Comes Time To Take Those Products To Market Due To Poor Market Engineering Skills. Traversing The Traction Gap Exposes The Reasons Behind That Scary Failure Rate And Provides A Prescriptive Howto Guide, Focused Specifically On Market Engineering Techniques, So Startups Can Succeed. The Gotomarket Hurdle Is Insurmountable To Many Startups. Just When They Most Need To Establish A Foothold In The Market, They Run Short On Time And Money. This Is The Traction Gap, That Period Of Time Introducing A New Product Into The Marketplace And Being Able To Scale It During A Rapidly Closing Window Of Opportunity. Traversing The Traction Gap Is A Practical Guidebook For Navigating The Tumultuous Early Life Of A Startup. Based On Reallife Examples, The Advice From Cleveland And The Members Of The Wildcat Venture Partners Team Provides A Roadmap And Metrics For Succeeding Where Others Have Failed.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Traversing the Traction Gap'? A: 'Traversing the Traction Gap' focuses on helping early-stage startups succeed by addressing the challenges they face when taking their products to market. It provides practical guidance on market engineering techniques essential for gaining traction.
- Q: Who is the author of 'Traversing the Traction Gap'? A: The author of 'Traversing the Traction Gap' is Bruce Cleveland, a seasoned entrepreneur and venture capitalist.
- Q: What is the publication date of this book? A: 'Traversing the Traction Gap' was published on February 21, 2019.
- Q: How many pages does 'Traversing the Traction Gap' have? A: The book contains 288 pages, providing an in-depth exploration of startup market strategies.
- Q: What type of binding does this book have? A: 'Traversing the Traction Gap' is available in paperback binding, making it user-friendly for reading and note-taking.
- Q: What is meant by the 'Traction Gap'? A: The 'Traction Gap' refers to the critical period when startups introduce a new product to the market and must scale quickly before opportunities diminish.
- Q: Is 'Traversing the Traction Gap' suitable for all startups? A: Yes, 'Traversing the Traction Gap' is suitable for all early-stage startups seeking to improve their market introduction and scaling strategies, regardless of industry.
- Q: What can readers expect to learn from this book? A: Readers can expect to learn effective market engineering techniques, real-life examples, and best practices for overcoming common startup challenges.
- Q: Does the book include real-life case studies? A: Yes, 'Traversing the Traction Gap' includes real-life examples and case studies that illustrate successful strategies used by startups.
- Q: Is there an illustrated edition of 'Traversing the Traction Gap'? A: Yes, the book is available in an illustrated edition, which enhances the learning experience with visual aids.