Title
Traversing The Traction Gap
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Successful Startups Are Rare. More Than 80 Percent Of All Early Stage Startups Fail. Most Startups Can Build A Product But, Sadly, The Vast Majority Stumble When It Comes Time To Take Those Products To Market. Traversing The Traction Gap Exposes The Reasons Behind That Scary Failure Rate And Provides A Prescriptive How To Guide For Startups To Succeed.Traction. Startups Need It. Learn How To Get It. Vision, Groundbreaking Ideas, Total Commitment, And Boundless Enthusiasm Characterize Most Startups, But They Require Capital To Go From Promising Product To Scalable Business. More Than 80 Percent Of All Earlystage Startups Fail. Most Of Them Can Build A Product, But The Vast Majority Stumble When It Comes Time To Take Those Products To Market Due To Poor Market Engineering Skills. Traversing The Traction Gap Exposes The Reasons Behind That Scary Failure Rate And Provides A Prescriptive Howto Guide, Focused Specifically On Market Engineering Techniques, So Startups Can Succeed. The Gotomarket Hurdle Is Insurmountable To Many Startups. Just When They Most Need To Establish A Foothold In The Market, They Run Short On Time And Money. This Is The Traction Gap, That Period Of Time Introducing A New Product Into The Marketplace And Being Able To Scale It During A Rapidly Closing Window Of Opportunity. Traversing The Traction Gap Is A Practical Guidebook For Navigating The Tumultuous Early Life Of A Startup. Based On Reallife Examples, The Advice From Cleveland And The Members Of The Wildcat Venture Partners Team Provides A Roadmap And Metrics For Succeeding Where Others Have Failed.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has two hundred eighty-eight pages. It's designed to provide comprehensive insights into startup strategies.
- Q: What is the binding type of 'Traversing the Traction Gap'? A: The binding type is paperback. This makes it easy to handle and read.
- Q: What are the dimensions of the book? A: The dimensions are six inches in length, zero point seventy-two inches in width, and nine point zero two inches in height. This size makes it portable.
- Q: Who is the author of this book? A: The author is Bruce Cleveland. He provides expert advice on navigating the startup landscape.
- Q: What genre does 'Traversing the Traction Gap' belong to? A: The book falls under the 'Systems & Planning' category. It's focused on strategies for startups.
- Q: Is this book suitable for beginners in startups? A: Yes, this book is suitable for beginners. It offers practical guidance and insights tailored for new entrepreneurs.
- Q: How can I apply the strategies in this book? A: You can apply the strategies by following the market engineering techniques outlined in the chapters. They provide actionable steps for startup success.
- Q: Is there a specific reading level for this book? A: This book is intended for adults and professionals interested in startups. It uses industry-specific terminology.
- Q: Can I use this book as a reference for my startup? A: Yes, this book serves as a valuable reference. It includes real-life examples and metrics for success.
- Q: How should I store this book? A: Store this book in a cool, dry place. Keeping it away from direct sunlight will help maintain its condition.
- Q: Is there any safety information I should know? A: There is no specific safety information for this book. It's safe to read and handle.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, you should contact the seller for a return or exchange. Customer service typically assists with these issues.
- Q: Does the book provide metrics for startup success? A: Yes, the book includes metrics for assessing startup performance. These are actionable and based on real-world examples.
- Q: How can I ensure I get the most out of this book? A: To get the most out of this book, take notes on key concepts and actively apply the strategies described.
- Q: Is there a warranty for this book? A: Books typically do not come with a warranty. However, return policies vary by retailer.
- Q: Can I gift this book to someone interested in startups? A: Yes, this book makes a great gift for anyone interested in launching a startup. It provides valuable insights.