Triggers: How To Use The Psychological Triggers Of Selling To Motivate, Persuade & Influence

Triggers: How To Use The Psychological Triggers Of Selling To Motivate, Persuade & Influence

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Joseph Sugarman, Recognized As One Of The Nations Top Copywriters, Marketers And Catalog Pioneers, Has Sold Millions Of Dollars Worth Of Products Through The Power Of His Pen. In Triggers, Sugarman Takes The Principles He Learned From Direct Marketing And Applies Them To The Field Of Personal Selling With 30 Powerful Techniques He Calls Psychological Triggers.Psychological Triggers Effectively Influence, Motivate And Persuade A Prospect To Make A Positive Buying Decision. By Learning Just A Few Of These Triggers, Any Sales Or Marketing Person Can Literally Control The Minds Of His Or Her Prospects And Make A Dramatic Difference In Sales Success.Whether It Be Selling In Person, Convincing A Friend To Do Something You Want Them To Do, Or Creating Advertising That Sells, Knowledge Of These Psychological Triggers Is Essential To Compete In A Global Business Environment.Many Of The Triggers May Surprise You Because They Are Not Obvious And Yet Are Highly Effective. Others Are Obvious But Are Applied In Unique And Different Ways. Simply Understanding These Principles Can Trigger Positive Responses To Any Sales Message, Regardless Of The Form. This Invaluable Book Offers Subtle But Powerful Tips For Any Salesperson, Advertising Executive Or Marketer.In Each Chapter Sugarman, Who Is A Master Storyteller, Uses His Legendary Writing Skills To Make Each Lesson Entertaining And Memorable. He Cites Examples Like The Time He Burned Down A Garage To Illustrate A Point, Or The Sign He Created That Almost Got Him Kicked Out Of The Army. Youll Remember These Examples Long After You Read Them All Of Them Proving Valuable Points That Can Only Come From Personal Experience.Get The Tools Youll Need To Grow And Prosper And Become A Master Salesperson With The Help Of This Book.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of the book 'Triggers' by Joseph Sugarman? A: The main focus of 'Triggers' is to teach readers about psychological triggers that can influence and persuade potential buyers in sales and marketing.
  • Q: How does Joseph Sugarman illustrate the principles in the book? A: Sugarman uses engaging storytelling and personal anecdotes to illustrate the principles, making the lessons entertaining and memorable.
  • Q: What types of techniques are covered in the book? A: The book covers 30 powerful psychological techniques that can motivate and persuade prospects to make positive buying decisions.
  • Q: Is 'Triggers' suitable for beginners in sales? A: Yes, 'Triggers' is suitable for both beginners and experienced sales professionals looking to enhance their skills with psychological insights.
  • Q: What is the length of 'Triggers' and what is its binding type? A: 'Triggers' contains 180 pages and is available in a hardcover binding.
  • Q: Can this book help with personal selling as well as advertising? A: Yes, the techniques discussed in 'Triggers' apply to both personal selling situations and creating effective advertising.
  • Q: What condition is the used book in? A: The used book is described as being in good condition.
  • Q: When was 'Triggers' published? A: 'Triggers' was published in June 1999.
  • Q: Who is the author of 'Triggers'? A: The author of 'Triggers' is Joseph Sugarman, a renowned copywriter and marketer.
  • Q: What can readers expect to gain from 'Triggers'? A: Readers can expect to gain valuable tools to improve their sales techniques and understand the psychology behind buying decisions.