Triggers: How To Use The Psychological Triggers Of Selling To Motivate, Persuade & Influence

Triggers: How To Use The Psychological Triggers Of Selling To Motivate, Persuade & Influence

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Joseph Sugarman, Recognized As One Of The Nations Top Copywriters, Marketers And Catalog Pioneers, Has Sold Millions Of Dollars Worth Of Products Through The Power Of His Pen. In Triggers, Sugarman Takes The Principles He Learned From Direct Marketing And Applies Them To The Field Of Personal Selling With 30 Powerful Techniques He Calls Psychological Triggers.Psychological Triggers Effectively Influence, Motivate And Persuade A Prospect To Make A Positive Buying Decision. By Learning Just A Few Of These Triggers, Any Sales Or Marketing Person Can Literally Control The Minds Of His Or Her Prospects And Make A Dramatic Difference In Sales Success.Whether It Be Selling In Person, Convincing A Friend To Do Something You Want Them To Do, Or Creating Advertising That Sells, Knowledge Of These Psychological Triggers Is Essential To Compete In A Global Business Environment.Many Of The Triggers May Surprise You Because They Are Not Obvious And Yet Are Highly Effective. Others Are Obvious But Are Applied In Unique And Different Ways. Simply Understanding These Principles Can Trigger Positive Responses To Any Sales Message, Regardless Of The Form. This Invaluable Book Offers Subtle But Powerful Tips For Any Salesperson, Advertising Executive Or Marketer.In Each Chapter Sugarman, Who Is A Master Storyteller, Uses His Legendary Writing Skills To Make Each Lesson Entertaining And Memorable. He Cites Examples Like The Time He Burned Down A Garage To Illustrate A Point, Or The Sign He Created That Almost Got Him Kicked Out Of The Army. Youll Remember These Examples Long After You Read Them All Of Them Proving Valuable Points That Can Only Come From Personal Experience.Get The Tools Youll Need To Grow And Prosper And Become A Master Salesperson With The Help Of This Book.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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