Title
Triggers: How To Use The Psychological Triggers Of Selling To Motivate, Persuade & Influence
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Joseph Sugarman, Recognized As One Of The Nations Top Copywriters, Marketers And Catalog Pioneers, Has Sold Millions Of Dollars Worth Of Products Through The Power Of His Pen. In Triggers, Sugarman Takes The Principles He Learned From Direct Marketing And Applies Them To The Field Of Personal Selling With 30 Powerful Techniques He Calls Psychological Triggers.Psychological Triggers Effectively Influence, Motivate And Persuade A Prospect To Make A Positive Buying Decision. By Learning Just A Few Of These Triggers, Any Sales Or Marketing Person Can Literally Control The Minds Of His Or Her Prospects And Make A Dramatic Difference In Sales Success.Whether It Be Selling In Person, Convincing A Friend To Do Something You Want Them To Do, Or Creating Advertising That Sells, Knowledge Of These Psychological Triggers Is Essential To Compete In A Global Business Environment.Many Of The Triggers May Surprise You Because They Are Not Obvious And Yet Are Highly Effective. Others Are Obvious But Are Applied In Unique And Different Ways. Simply Understanding These Principles Can Trigger Positive Responses To Any Sales Message, Regardless Of The Form. This Invaluable Book Offers Subtle But Powerful Tips For Any Salesperson, Advertising Executive Or Marketer.In Each Chapter Sugarman, Who Is A Master Storyteller, Uses His Legendary Writing Skills To Make Each Lesson Entertaining And Memorable. He Cites Examples Like The Time He Burned Down A Garage To Illustrate A Point, Or The Sign He Created That Almost Got Him Kicked Out Of The Army. Youll Remember These Examples Long After You Read Them All Of Them Proving Valuable Points That Can Only Come From Personal Experience.Get The Tools Youll Need To Grow And Prosper And Become A Master Salesperson With The Help Of This Book.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of the book? A: The book measures five point five one inches wide, one inch thick, and nine point zero two inches tall.
- Q: How many pages does this book have? A: The book contains one hundred eighty pages, providing a comprehensive overview of psychological triggers in selling.
- Q: What type of binding does this book use? A: This book is bound in hardcover, which offers durability and a premium feel.
- Q: Who is the author of this book? A: The author is Joseph Sugarman, a renowned copywriter and marketer with extensive experience in direct marketing.
- Q: What genre does this book belong to? A: This book is categorized under Advertising, focusing on sales techniques and psychological strategies.
- Q: What techniques does this book cover? A: The book discusses thirty powerful psychological triggers that can influence buying decisions.
- Q: How can I apply the techniques in this book? A: You can apply these techniques in personal selling, advertising, and even influencing friends or colleagues.
- Q: Is this book suitable for beginners in sales? A: Yes, this book is suitable for beginners as it explains fundamental psychological principles in a clear and engaging manner.
- Q: What is the reading level of this book? A: The book is accessible to a wide audience, making it suitable for anyone interested in improving their sales skills.
- Q: How should I store this book? A: Store this book in a cool, dry place, away from direct sunlight to maintain its condition.
- Q: What is the best way to care for this hardcover book? A: To keep the book in good condition, handle it with clean hands and avoid bending the spine.
- Q: Is the book safe for all ages? A: Yes, the book is safe for most readers, though it is primarily targeted at adults interested in sales and marketing.
- Q: Can I return this book if I’m not satisfied? A: Yes, you can return the book according to the seller's return policy if you're not satisfied with your purchase.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or replacement under their policy.
- Q: Does this book come with any additional resources? A: No, the book does not come with additional resources; it solely contains the text written by the author.
- Q: How do I get the most out of this book? A: To maximize your understanding, take notes on key principles and practice the techniques in real-life scenarios.