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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Consumers today are better informed, better armed to resist marketers, and more skeptical than ever. With thousands of messages bombarding them every day, buyers just want brands they can believe in from companies they can trust. In Truth, marketing expert Lynn Upshaw offers a systematic approach for building customer loyalty and increasing market share. Using realworld examples and engaging stories, he shows companies how they can capitalize on a new kind of competitive advantage and learn to: * promote more persuasively * achieve greater returns through integrity in marketing * replace their pricing strategy with a more convincing value promise * build stronger customer partnerships * seize the lead share of credibility in a hypercompetive marketplace. A revolutionary book that redefines what it means to market, Truth will show companies how to strengthen and build their businesses in a world filled with wouldbe buyers who are more inclined to doubt than to buy.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
