TV Commercials: How to Make Them: or, How Big is the Boat?,Used

TV Commercials: How to Make Them: or, How Big is the Boat?,Used

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SKU: SONG0240805925
Brand: Routledge
Regular price$16.04
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Understanding how commercials are made is the key to doing it right. This descriptive book is a stepbystep guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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