TwentiethCentury Type, New and Revised Edition,New

TwentiethCentury Type, New and Revised Edition,New

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SKU: DADAX0300100736
UPC: 9780300100730
Brand: Yale University Press
Condition: New
Regular price$75.68
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An updated and expanded edition of a classic book on 20thcentury graphic designTwentiethCentury Type surveysthe significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examplesmore than two hundred of which are in colorthe book charts significant topics including the arrival of massproduction; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of nonprint media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology.This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the fields historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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