Title
Type & Layout: Are You Communicating or Just Making Pretty Shapes,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
With additional material by Geoffrey Heard and the original foreword by advertising guru the late David Ogilvy, this is a book for anyone who has a say in what appears in print and needs to know whether, as well as looking good, it will do its job by being read.Out of print for several years, this expanded and updated edition of the book is based on research carried out by the author in Sydney. Parts were first published in a brochure Communicating or Just Making Pretty Shapes by the Newspaper Advertising Bureau.It created a furor in the publishing and advertising industry because while it supports some old mores, it demolishes others. As David Ogilvy says in the foreword: 'Hitherto designers have had to rely on their guesses as to what works best... all too often they guess wrong. Thanks to Colin Wheildon they no longer have to guess. No guesswork here. Only facts.'Previously published as Type & Layout: How Typography and Design can Get Your Message Across or Get in the Way, by Strathmoor Press, Inc., Berkeley, California, USA. ISBN 0962489158
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of the book 'Type & Layout: Are You Communicating or Just Making Pretty Shapes'? A: The book focuses on the importance of typography and design in effective communication, emphasizing that design should not only be visually appealing but also functional in conveying messages.
- Q: Who is the author of this book? A: The author of the book is Colin Wheildon, who is known for his research on typography and layout in print media.
- Q: What edition of the book is available? A: The book is available in a revised edition, which includes additional material by Geoffrey Heard and a foreword by the late David Ogilvy.
- Q: How many pages does the book have? A: The book contains a total of 176 pages.
- Q: What is the condition of the used book? A: The book is classified as being in good condition.
- Q: What type of binding does this book have? A: This book is available in a paperback binding.
- Q: When was this revised edition published? A: The revised edition of the book was published on March 1, 2005.
- Q: Is this book suitable for beginners in design and typography? A: Yes, this book is suitable for anyone involved in print media, including beginners, as it provides foundational insights into effective design and typography.
- Q: Does the book provide research-backed insights on typography? A: Yes, the book is based on research conducted by the author in Sydney, providing evidence-based insights into typography and design.
- Q: Can this book help improve my advertising or publishing skills? A: Yes, the book is aimed at individuals in advertising and publishing, offering valuable advice on how to effectively communicate through design.