Title
Typographic Design: Form And Communication
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The Bestselling Introduction To Designing The Written Wordtypographic Design: Form & Communication Is The Definitive Reference For Graphic Designers, Providing A Comprehensive Introduction To The Visual Word. Done Well, Typopgraphy Can Communicate So Much More Than The Words Themselves. Typographic Design Determines How You Feel About A Message, The Associations You Make, And Ultimately, The Overall Success Of The Communication. Typographic Design Extends From The Page To The Screen, And Is A Critical Element Of Almost Any Graphic Design Project. This Book Provides Essential Guidance On Everything Related To Type: From Letterforms And Negative Space, To Messaging, Processes, And History, Aspiring Designers Will Find Great Utility In Mastering These Critical Concepts.This New Seventh Edition Has Been Fully Updated With New Coverage Of Contemporary Typography Processes, Updated Case Studies, And New Examples From Branding, Print, Web, Motion, And More. Onscreen Typographic Design Concepts Are Discussed In Greater Detail, And The Online Supplemental Materials Include New Flashcards, Terminology And Quizzes. Understand Design Factors As They Relate To Type Explore Communication And Typographic Messaging Learn How Typography Has Evolved, And Where It Is Headed Adopt Established Approaches To Designing With Typethe Irony Of Typographic Design Is That, When Done Well, It Often Goes Unnoticedbut Its Impact On A Project?S Overall Success Is Undeniable. Typography Can Make Or Break A Page, Can Enhance Or Overpower An Image, And Can Obscure A Message Or Bring It Into Sharp Focus. It Is One Of The Most Powerful Tools In The Graphic Designer?S Arsenal, And Typographic Design Is The Complete, Practical Introduction.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Typographic Design: Form and Communication'? A: The book provides a comprehensive introduction to typographic design, emphasizing how typography impacts communication and the overall success of graphic design projects.
- Q: Who is the author of this book? A: The author of 'Typographic Design: Form and Communication' is Rob Carter.
- Q: How many pages does the book have? A: The book contains 368 pages.
- Q: What is the binding type of this edition? A: This edition of the book is available in paperback binding.
- Q: When was the seventh edition published? A: The seventh edition was published on February 13, 2018.
- Q: What new features are included in the seventh edition? A: The seventh edition has updated coverage on contemporary typography processes, new case studies, and examples from various media, as well as supplemental online materials like flashcards and quizzes.
- Q: Is this book suitable for beginners in graphic design? A: Yes, 'Typographic Design: Form and Communication' is designed as an introduction, making it suitable for aspiring designers and beginners.
- Q: Does the book cover digital typography? A: Yes, the book discusses on-screen typographic design concepts in greater detail, covering both print and digital typography.
- Q: What topics are explored in this book? A: The book explores topics such as letterforms, negative space, messaging, design processes, and the history of typography.
- Q: Can this book help improve my graphic design skills? A: Yes, mastering the concepts presented in this book can significantly enhance your graphic design skills, particularly in typography.