Umbruch In Der Medienwelt  Zielfhrende Imagewerbung (German Edition),Used

Umbruch In Der Medienwelt Zielfhrende Imagewerbung (German Edition),Used

SKU: SONG3640917103 In Stock
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Delivery time: 3-5 business days (USA)
Delivery time: 8-12 business days (International)
15 days return policy
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Projektarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation Public Relations, Werbung, Marketing, Social Media, Veranstaltung: Weiterbildung zum Betriebswirt (IHK), Sprache: Deutsch, Abstract: Es ist keine These, dass kaum ein Jugendlicher bzw. junger Erwachsener mehr eine Tageszeitung in Papierform liest (wenn berhaupt). Denn das Internet und digitale Technologien werfen althergebrachte Informationsmedien ber den Haufen. Anzeigenerlse brckeln, der Zeitungs und Zeitschriftenmarkt ist in der Krise. Das Mediennutzungsverhalten wird stark beeinflusst und auch die folgenden Jahre bringen weitere technische und gesellschaftliche Entwicklungen mit sich. So mancher Unternehmer verliert im Mediendschungel den berblick, welches Medium fr seine Imagewerbung das zielfhrendste ist. Ziel dieser Projektarbeit ist es, aufzuzeigen, ob Vernderungen, wie das Entstehen von den so genannten OnlineZeitungen, in der Lage sind, die Tageszeitung und somit das lteste Massenmedium unserer Gesellschaft zu verdrngen und darzulegen welche Alternativmedien fr eine zielgruppenbergreifende Imagewerbung in Betracht gezogen werden knnen. Die Herangehensweise ist wie folgt: Nachdem die Tageszeitung mit ihrer Definition, der Entstehungsgeschichte, der Entwicklung sowie Vor und Nachteilen aus Sicht des allgemeinen werbewilligen Unternehmens vorgestellt wurde, wird auf ein weiteres klassisches Werbemedium das Radio eingegangen und auch wie diese beiden Medien im MarketingMix funktionieren. Anschlieend wird eine Umfrage zum Thema Printmedien / neuartige Technologien mit Personen unterschiedlicher Altersklassen, Berufsgruppen und Interessen durchgefhrt und ausgewertet.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Secure Payment

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.

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