Uncovering Fashion: Fashion Communications Across the Media,Used

Uncovering Fashion: Fashion Communications Across the Media,Used

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SKU: SONG156367615X
UPC: 9781563676154
Brand: Fairchild Books
Condition: Used
Regular price$16.85
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Fashion depends on visuals. When we see something we like, we respond to its color, line, form, and eyeappeal. Communicating about fashion demands much more, though. It involves a wide range of media including wordsprinted, spoken, and electronically transmitted. 'Fashion communications' refers not only to monthly fashion magazines, but also to every facet of information relating to fashionfrom names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industry's underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a whowhatwherewhyandhow approach to engage critical thinking, inspire creativity, and explore all the media serving fashion.Instructors, contact your Sales Representative for access to Instructor's Materials.

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