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Under The Radar: Starting Your Net Business Without Venture Capital
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Forget everything you've ever read about starting an Internet business. Forget the moonshot IPO's. Forget Silicon Valley and venture capital. The startups featured in Forbes, Fortune, and The Industry Standard represent only a sliver of what is happening on the Internet. Under the Radar tells the story of Web companies that bear little resemblance to the cashburning businesses that were the media darlings before the Internet bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced 'Netstrapper' who sold his Internet startup for 85 million, introduces the reader to more than two dozen business foundersall of whom launched their sites without venture capitalwhose stories inspire and instruct. Kling advises Internet entrepreneurs not to waste time trying to woo bigtime investors obsessed with billiondollar jackpots. Instead, he offers clear, toughminded coaching on every important aspect of building a real Internet enterprise from evaluating business ideas to finding the best partners and making wise use of web technology. His stepbystep plan produces solid businesses that are free from market turbulence and investor control, making it easy to operate 'under the radar.'
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.