Understanding Audiences: Theory and Method,Used

Understanding Audiences: Theory and Method,Used

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SKU: SONG0761963456
Brand: SAGE Publications Ltd
Condition: Used
$12.74
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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.Understanding Audiences: demonstrates how practically to investigate media power; places audience research from early mass communication models to cultural studies approaches in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the longrunning debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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