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The latest volume in the series: Understanding MarketingBusinesses soar when everyone in the organization adopts a marketing mindset?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?This volume provides the concepts and examples you need. You'll learn how to:Define a target marketIdentify and understand your toughest competitorsDevelop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)Test new product or service ideas with customersGet the most from relationship marketing
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
