Understanding Media: (Routledge Classics),Used

Understanding Media: (Routledge Classics),Used

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SKU: SONG0415253977
Brand: Routledge
Regular price$41.30
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When Marshall McLuhan first coined the phrases 'global village' and 'the medium is the message' in 1964, noone could have predicted today's informationdependent planet. Noone, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twentyfirst century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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