Title
Understanding Media: The Extensions Of Man
Delivery time: 8-12 business days (International)
When First Published, Marshall Mcluhan'S Understanding Media Made History With Its Radical View Of The Effects Of Electronic Communications Upon Man And Life In The Twentieth Century.This Edition Of Mcluhan'S Bestknown Book Both Enhances Its Accessibility To A General Audience And Provides The Full Critical Apparatus Necessary For Scholars. This Critical Edition Makes Available For The First Time The Core Of The Research Project That Spawned The Book.In Terrence Gordons Own Words, Mcluhan Is In Full Flight Already In The Introduction, Challenging Us To Plunge With Him Into What He Calls The Creative Process Of Knowing. Much To The Chagrin Of His Contemporary Critics Mcluhans Preference Was For A Prose Style That Explored Rather Than Explained. Probes, Or Aphorisms, Were An Indispensable Tool With Which He Sought To Prompt And Prod The Reader Into An Understanding Of How Media Operate And To Provoke Reflection.In The 1960S, Mcluhans Theories Aroused Both Wrath And Admiration. It Is Intriguing To Speculate What He Might Have To Say 40 Years Later On Subjects To Which He Devoted Whole Chapters Such As Television, The Telephone, Weapons, Housing And Money. Today Few Would Dispute That Mass Media Has Indeed Decentralized Modern Living And Turned The World Into A Global Village.This Critical Edition Features An Appendix That Makes Available For The First Time The Core Of The Research Project That Spawned The Book And Individual Chapter Notes Are Supported By A Glossary Of Terms, Indices Of Subjects, Names, And Works Cited. There Is Also A Complete Bibliography Of Mcluhans Published Works.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main theme of 'Understanding Media: The Extensions of Man'? A: The main theme explores the profound impact of electronic communications on human life and society, emphasizing how different media shape our experiences and perceptions.
- Q: Who is the author of this book? A: The author of 'Understanding Media' is Marshall McLuhan, a renowned media theorist.
- Q: What is unique about this critical edition of the book? A: This critical edition enhances accessibility for general readers while providing scholarly resources such as a glossary, indices, and a complete bibliography of McLuhan's works.
- Q: How many pages does this edition contain? A: This edition contains 616 pages.
- Q: What condition is the book in? A: The book is listed as 'Used Book in Good Condition'.
- Q: When was this edition published? A: This edition was published on November 1, 2003.
- Q: What type of binding does the book have? A: The book has a hardcover binding.
- Q: Is there an appendix in this edition? A: Yes, this edition includes an appendix that presents core research materials related to the book.
- Q: What topics does McLuhan cover in this book? A: McLuhan covers a range of topics including Television, The Telephone, Weapons, Housing, and Money, discussing their influence on modern society.
- Q: What is the target audience for 'Understanding Media'? A: The book targets both general readers interested in media's impact and scholars seeking a deeper understanding of McLuhan's theories.