Title
Understanding Media: The Extensions Of Man
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When First Published, Marshall Mcluhan'S Understanding Media Made History With Its Radical View Of The Effects Of Electronic Communications Upon Man And Life In The Twentieth Century.This Edition Of Mcluhan'S Bestknown Book Both Enhances Its Accessibility To A General Audience And Provides The Full Critical Apparatus Necessary For Scholars. This Critical Edition Makes Available For The First Time The Core Of The Research Project That Spawned The Book.In Terrence Gordons Own Words, Mcluhan Is In Full Flight Already In The Introduction, Challenging Us To Plunge With Him Into What He Calls The Creative Process Of Knowing. Much To The Chagrin Of His Contemporary Critics Mcluhans Preference Was For A Prose Style That Explored Rather Than Explained. Probes, Or Aphorisms, Were An Indispensable Tool With Which He Sought To Prompt And Prod The Reader Into An Understanding Of How Media Operate And To Provoke Reflection.In The 1960S, Mcluhans Theories Aroused Both Wrath And Admiration. It Is Intriguing To Speculate What He Might Have To Say 40 Years Later On Subjects To Which He Devoted Whole Chapters Such As Television, The Telephone, Weapons, Housing And Money. Today Few Would Dispute That Mass Media Has Indeed Decentralized Modern Living And Turned The World Into A Global Village.This Critical Edition Features An Appendix That Makes Available For The First Time The Core Of The Research Project That Spawned The Book And Individual Chapter Notes Are Supported By A Glossary Of Terms, Indices Of Subjects, Names, And Works Cited. There Is Also A Complete Bibliography Of Mcluhans Published Works.
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- Q: What is the page count of 'Understanding Media: The Extensions of Man'? A: This book has six hundred sixteen pages. It provides an in-depth exploration of media and its effects on society.
- Q: What binding type does this book have? A: The book features a hardcover binding. This makes it durable and suitable for long-term use.
- Q: Who is the author of this book? A: The author is Marshall McLuhan. He is well-known for his theories on media and communication.
- Q: What genre does 'Understanding Media' fall under? A: This book falls under the Business Technology genre. It discusses the impact of media on business and society.
- Q: What are the dimensions of this book? A: The dimensions are five point four inches in length, one point seven inches in width, and seven point six inches in height. This makes it a manageable size for reading.
- Q: How do I read 'Understanding Media' effectively? A: To read this book effectively, engage with McLuhan's prose style, which challenges conventional understanding. Take notes on key concepts and reflect on their relevance today.
- Q: Is this book suitable for beginners in media studies? A: Yes, this book is suitable for beginners. Its critical edition enhances accessibility for general audiences.
- Q: Can I use this book for academic research? A: Yes, this book is appropriate for academic research. It includes critical apparatus, notes, and a bibliography of McLuhan's works.
- Q: What reading level is recommended for this book? A: This book is recommended for high school and college students. Its themes are complex but rewarding for those interested in media studies.
- Q: How should I store 'Understanding Media' to keep it in good condition? A: Store this book upright on a shelf away from direct sunlight. This will help prevent damage to the cover and pages.
- Q: What precautions should I take when handling this book? A: Handle this book gently to avoid bending the pages or damaging the spine. Keep it in a dry environment to prevent moisture damage.
- Q: Is there a warranty for this book? A: No, there is no warranty for this book. However, it is published in good condition as a used book.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Most sellers have policies in place for damaged items.
- Q: Can I find additional resources related to this book? A: Yes, you can find additional resources such as articles and critiques of McLuhan's work online. These can provide further insights into his theories.
- Q: How do I clean the surface of this book? A: To clean the surface, use a dry cloth to gently wipe away any dust. Avoid using liquids as they may damage the cover.
- Q: What topics are covered in 'Understanding Media'? A: Topics covered include television, the telephone, housing, and money. McLuhan explores how these media shape our understanding of the world.