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Terms and phrases such as 'the global village' and 'the medium is the message' are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding Media marks the thirtieth anniversary (19641994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as 'the global village' and 'the medium is the message' are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
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- Q: What is 'Understanding Media: The Extensions of Man' about? A: 'Understanding Media' explores Marshall McLuhan's theories on how various forms of media influence human communication and society, introducing concepts like 'the global village' and 'the medium is the message'.
- Q: Who is the author of this book? A: The author of 'Understanding Media' is Marshall McLuhan, a renowned media theorist.
- Q: What is the significance of the new introduction by Lewis H. Lapham? A: Lewis H. Lapham's introduction reevaluates McLuhan's work in the context of contemporary technological, political, and social changes, highlighting its ongoing relevance.
- Q: What is the binding type of this book? A: 'Understanding Media' is available in a paperback binding, making it accessible and portable for readers.
- Q: How many pages does this book have? A: 'Understanding Media: The Extensions of Man' contains 389 pages, providing a comprehensive exploration of its themes.
- Q: When was this book published? A: 'Understanding Media' was published on October 20, 1994, marking a significant reissue of McLuhan's influential work.
- Q: Is this book suitable for academic study? A: Yes, 'Understanding Media' is suitable for academic study, particularly in fields such as media studies, communication, and sociology, due to its foundational theories.
- Q: What are some key concepts introduced in this book? A: Key concepts in 'Understanding Media' include 'the global village', 'the medium is the message', and discussions on the impact of mass media on society.
- Q: What condition is this book in? A: 'Understanding Media' is in new condition, ensuring that readers receive a quality copy.
- Q: Is there any specific material used in the book's production? A: The book does not specify any particular material used in its production, but it is presented in a paperback format.