Understanding Michael Porter: The Essential Guide to Competition and Strategy,New
Understanding Michael Porter: The Essential Guide to Competition and Strategy,New
Understanding Michael Porter: The Essential Guide to Competition and Strategy,New

Understanding Michael Porter: The Essential Guide to Competition and Strategy,New

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Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter?s frameworks are the foundation. But while everyone in business may know Porter?s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter?s revolutionary thinking. Written with Porter?s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter?s ideas.Magretta uses her wide business experience to translate Porter?s powerful insights into practice and to correct the most common misconceptions about themfor instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.An added feature is an original Q&A with Porter himself, which includes answers to managers? FAQs.Eminently readable, this book will enable every manager in your organization to grasp Porter?s ideasand swiftly deploy them to drive your company?s success.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Understanding Michael Porter'? A: 'Understanding Michael Porter' primarily focuses on Michael Porter's frameworks for achieving and sustaining competitive advantage in business. It provides an accessible summary of his concepts, clarifying common misconceptions.
  • Q: Who is the author of the book and what is her background? A: The book is authored by Joan Magretta, who is a former editor at Harvard Business Review. She has extensive business experience, which she uses to translate Porter’s insights into practical applications.
  • Q: How does this book help clarify Michael Porter's concepts? A: This book offers concise explanations and fresh examples to illustrate Porter's ideas, making them easier to understand and apply for managers and business professionals.
  • Q: What are some key topics covered in the book? A: Key topics include competitive advantage, the value chain, industry structure, differentiation, relative cost, and the five forces that shape competition.
  • Q: Is there any unique content included in the book? A: Yes, the book includes an original Q&A section with Michael Porter himself, providing insights into frequently asked questions by managers.
  • Q: What is the binding type and page count of the book? A: The book is bound in hardcover and contains 256 pages.
  • Q: When was 'Understanding Michael Porter' published? A: 'Understanding Michael Porter' was published on December 6, 2011.
  • Q: What edition of the book is available? A: The available edition of the book is the first edition.
  • Q: What condition is the book in? A: The book is in new condition.
  • Q: How can this book be beneficial for managers? A: The book equips managers with a clear understanding of Porter's strategies, enabling them to effectively implement these concepts to drive their company's success.