Understanding Social Media: How to Create a Plan for Your Business that Works,Used

Understanding Social Media: How to Create a Plan for Your Business that Works,Used

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SKU: SONG0749479167
UPC: 9780749479169
Brand: Kogan Page
Condition: Used
Regular price$49.03
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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowdsourced guide to social media platforms.Illustrated throughout with case studies from both successful and failed campaigns,Understanding Social Mediademocratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

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