Title
Universittskultur: Ausgangspunkt fr eine strategische MarketingPlanung an Universitten (Wirtschaftswissenschaftliche Beitrge, 5,Used
Delivery time: 8-12 business days (International)
Die Untersuchung der "Universittskultur" beinhaltet eine theoretische und empirische Auseinandersetzung mit dem Zusammenhang zwischen Organisationskultur und strategischer MarketingPlanung fr Universitten. Die dabei neu entwickelte Universittskulturtypologie ermglicht Aussagen zur Implementierungsfhigkeit von MarketingKonzepten. Die Universittskultur als leitender Begriff dieser Arbeit betont die Werte und Normen der Universittsangehrigen, die in einem historischen Proze gewachsen und durch Symbole oder Sprache bermittelt, die Zielentscheidung mageblich beeinflussen und damit den strategischen Alternativenraum der MarketingPlanung abstecken. Die vierteilige Arbeit befat sich im ersten Kapitel mit den Grundlagen und der Ausgangssituation dieser Untersuchung. Im zweiten Kapitel werden die theoretischen Hintergrnde in bezug auf Organisationskultur und strategische MarketingPlanung geliefert. Daraus abgeleitet entstand Kapitel 3, das die empirische Prfung an der Wirtschaftsuniversitt Wien beschreibt und die dabei gewonnenen Ergebnisse vorstellt. Im vierten Kapitel findet die Synthese bzw. Zusammenfhrung aus theoretischen und empirischen Resultaten statt. Dem Leser werden Einblicke in die Entwicklung von universitren MarketingStrategien basierend auf der Universittskultur, die empirischen Erhebungsmglichkeiten der Kultur und den Ansatz des dualen Managements fr Universitten geliefert.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.