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The book that sparked a marketing revolution.This is a subversive book. It says that the marketer is notand ought not to beat the center of successful marketing. The customer should be. Are you ready for that? From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customertocustomer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, frictionfree transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesnt want to hear it anymore from the traditional marketers.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
This book transformed my approach to marketing. Rather than pushing messages at people, it helped me see the value in customer-driven campaigns. It’s a must-read for anyone looking to innovate in their marketing!
M
Mark Thompson
Transformative Ideas for Business Growth
This book transformed my approach to marketing. Rather than pushing messages at people, it helped me see the value in customer-driven campaigns. It’s a must-read for anyone looking to innovate in their marketing!
M
Mark Thompson
Transformative Ideas for Business Growth
This book transformed my approach to marketing. Rather than pushing messages at people, it helped me see the value in customer-driven campaigns. It’s a must-read for anyone looking to innovate in their marketing!
R
Rajesh Kumar
Great Insights but a Bit Dense
While I found the ideas presented in this book interesting, some sections felt a bit heavy to get through. I appreciate the innovative approach, just wish it was a tad more digestible. Still worth the read!
R
Rajesh Kumar
Great Insights but a Bit Dense
While I found the ideas presented in this book interesting, some sections felt a bit heavy to get through. I appreciate the innovative approach, just wish it was a tad more digestible. Still worth the read!
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
