Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.-New Condition$19.38
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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.-New Condition
6 reviews
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SKU:SGNF-0786887176
UPC:9780786887170
Brand:Grand Central Publishing
Sale price$19.38Regular price$21.32
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The book that sparked a marketing revolution.
This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that? --From the Foreword by Malcolm Gladwell, author of The Tipping Point.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.
In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesnt want to hear it anymore from the traditional marketers.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
The concepts in 'Unleashing the Ideavirus' are intriguing and definitely make you think. However, some parts felt a bit stretched and repetitive. Still, there are some good takeaways about idea propagation.
S
Sarah Johnson
Not really what I expected
I thought the book would provide more actionable tactics, but it was more theoretical. It’s still a good read if you’re into marketing concepts, just not what I was hoping for. I’ll keep it for reference anyway.
B
Ben Thompson
Had some issues with delivery
The book itself is great, but it took longer than expected to arrive. A couple of pages were slightly creased too. I would give it a better rating if it weren’t for the shipping hiccup.
J
Jamal Robinson
Mind-opening insights on marketing
This book really flips the traditional marketing idea on its head. I loved how it encourages you to let your customers do the marketing for you. A must-read for anyone looking to innovate their approach!
A
Aisha Patel
Transformative read for marketers
This book is fantastic! It really gears you towards thinking about ideas as viral. I found it easy to read, and it’s packed with examples that make the concepts clearer. Totally worth the time!
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
