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Unleashing the Power of Digital Signage,Used
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Implement a successful content strategy that optimizes the returnonmessage performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features realworld implementations and video blog programming that includes interviews with industry notables.You'll learn how to:create a strategic communications blueprint and style guide for your networkkeep content flowing automaticallyand therefore remaining relevantuse data on viewers and traffic to build a programming schedulelegally acquire and repurpose contentmore accurately predict where the future of content will leadForeword by Joe Pine and Jim Gilmore authors of 'The Experience Economy' and 'Authenticity'
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.