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Unleashing The Power Of Pr: A Contrarian'S Guide To Marketing And Communication,Used
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Using Dozens Of Case Studies From Wellknown Companies Such As General Electric, Fedex, Procter & Gamble, Merck, Boeing, And Intel, Delahaye President And Public Relations Scientist Mark Weiner Offers A Researchbased Model For Creating And Implementing Public Relations Programs That Will Generate Desired Results And Improve An Organizations Roi. Written As A Highly Accessible Handson Guide, Unleashing The Power Of Pr Explains How To Use Market Research Methods To Plan And Evaluate Public Relations Programs Scientifically. The Author Explores The Benefit Of Learning To Speak To Senior Executives In A Way That Will Improve Communications And Ultimately Help Strengthen Pr Performance And Results. In Addition, The Book Debunks Common Mythssuch As Pr Is Impossible To Measure!That Undercut The Effectiveness Of Pr And Obscure Its Real Value.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.