Title
Unlocking The Customer Value Chain: How Decoupling Drives Consumer Disruption
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
Based On Eight Years Of Research Visiting Dozens Of Startups, Tech Companies And Incumbents, Harvard Business School Professor Thales Teixeira Shows How And Why Consumer Industries Are Disrupted, And What Established Companies Can Do About Itwhile Highlighting The Specific Strategies Potential Startups Use To Gain A Competitive Edge.There Is A Pattern To Digital Disruption In An Industry, Whether The Disruptor Is Uber, Airbnb, Dollar Shave Club, Pillpack Or One Of Countless Other Startups That Have Stolen Large Portions Of Market Share From Industry Leaders, Often In A Matter Of A Few Years.As Teixeira Makes Clear, The Nature Of Competition Has Fundamentally Changed. Using Innovative New Business Models, Startups Are Stealing Customers By Breaking The Links In How Consumers Discover, Buy And Use Products And Services. By Decoupling The Customer Value Chain, These Startups, Instead Of Taking On The Unilevers And Nikes, Bmws And Sephoras Of The World Head On, Peel Away A Piece Of The Consumer Purchasing Process. Birchbox Offered Women A New Way To Sample Beauty Products From A Variety Of Companies From The Convenience Of Their Homes, Without Having To Visit A Store. Turo Doesn'T Compete With Gm. Instead, It Offers People The Benefit Of Driving Without Having To Own A Car Themselves.Illustrated With Vivid, Indepth And Exclusive Accounts Of Both Startups, And Reigning Incumbents Like Best Buy And Comcast, As They Struggle To Respond, Unlocking The Customer Value Chain Is An Essential Guide To Demystifying How Digital Disruption Takes Place And What Companies Can Do To Defend Themselves.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main premise of 'Unlocking the Customer Value Chain'? A: The book explains how digital disruption occurs in consumer industries and outlines strategies for established companies to adapt and compete against startups that decouple the customer value chain.
- Q: Who is the author of this book? A: The author is Thales Teixeira, a Harvard Business School professor with extensive research on consumer disruption.
- Q: What type of research is the book based on? A: The book is based on eight years of research, including visits to numerous startups and established companies to understand disruption patterns.
- Q: What are some examples of companies discussed in the book? A: Examples include startups like Uber, Airbnb, Dollar Shave Club, and established companies like Best Buy and Comcast.
- Q: What is the significance of decoupling in the consumer value chain? A: Decoupling allows startups to disrupt traditional purchasing processes by removing steps in how consumers discover, buy, and use products, enabling them to gain market share.
- Q: How many pages does 'Unlocking the Customer Value Chain' have? A: The book has 352 pages.
- Q: What is the binding type of this book? A: The book is available in hardcover binding.
- Q: When was the book published? A: The book was published on February 19, 2019.
- Q: What category does this book fall under? A: The book falls under the category of Leadership & Motivation.
- Q: Is this book suitable for business professionals? A: Yes, the insights and strategies discussed in the book are particularly beneficial for business professionals looking to understand and navigate digital disruption.