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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption,Used
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Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about itwhile highlighting the specific strategies potential startups use to gain a competitive edge.There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years.As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMWs and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves.Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place and what companies can do to defend themselves.
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- Q: How many pages does the book have? A: The book has three hundred fifty-two pages. This length provides an in-depth exploration of consumer disruption strategies.
- Q: What is the binding type of this book? A: The book is hardcover. This durable binding enhances its longevity and provides a premium feel.
- Q: What are the dimensions of the book? A: The book measures six point four six inches in length, one point two two inches in width, and nine point five three inches in height. These dimensions make it suitable for easy handling.
- Q: Who is the author of this book? A: The author is Thales Teixeira. He is a Harvard Business School professor with extensive research on consumer behavior and disruption.
- Q: What category does this book belong to? A: This book belongs to the Leadership & Motivation category. It focuses on strategies for navigating consumer disruption.
- Q: Is this book suitable for beginners in business? A: Yes, this book is suitable for beginners. It provides clear insights into consumer disruption, making it accessible for those new to the topic.
- Q: What themes does the book cover regarding consumer behavior? A: The book discusses themes of digital disruption and innovative business models. It illustrates how startups gain competitive advantages by decoupling the customer value chain.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by analyzing your business model. The book offers strategies to adapt to changing consumer behaviors and market conditions.
- Q: Is this book relevant for established companies? A: Yes, the book is highly relevant for established companies. It outlines strategies they can use to respond to the challenges posed by startups.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or replacement. Most sellers have policies in place to handle such issues.
- Q: Does this book have a warranty? A: No, this book does not come with a warranty. However, you can check the return policy for any issues.
- Q: Can I return the book if I don't like it? A: Yes, you can typically return the book if you are not satisfied. Be sure to check the specific return policy of the retailer.
- Q: What if I have questions about the book's content? A: If you have questions about the book's content, you can look for discussions online or contact the author through their publisher.
- Q: Is there any special care needed for this book? A: No special care is needed for this book. Just keep it in a dry place and avoid exposure to direct sunlight.
- Q: How should I store this book? A: You should store this book upright on a shelf or in a bookcase. This helps maintain its shape and prevents damage.