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Unstartup: How Unacademy Ignored Conventional Advice To Become A 3X Unicorn
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How Did A Nondescript Youtube Channel Become A Unicorn Startup?The Journey Started When Gaurav Munjal And Hemesh Singh Quit Their Jobs At Commonfloor And Roman Saini Quit The Indian Administrative Service To Start A Youtube Channel That Helped Students Prepare For Competitive Exams. Six Years And 49 Million Users Later, Unacademy Has Changed The Way Indians Learn And Also Democratized Access To High-Quality Education.If Covid-19 Was A Trial By Fire For Every Industry, Edtech Was One Of The Sectors Perfectly Poised For A Boom. Many Online Education Startups Were In The Fray But Only A Few Survived. Unacademy Not Only Outsmarted The Competition, But Also Surpassed Every Projection And Created A New Yardstick Of Success, Becoming A $3.5 Billion Valued Edtech Startup.In Unstartup, Bestselling Startup Author Nistha Tripathi Traces The Gravity-Defying Ascent Of Unacademy. Drawing On Numerous Conversations With People In And Around Unacademy Including Its Founders, Board Members, Advisors, Current And Ex-Employees, Nistha Takes The Reader Through A Page-Turning Rhapsody Of Startup Strategies And Lessons. These Insider Accounts And Anecdotes Reveal The Day-To-Day Thinking, Decisions And Discipline Of A Unique (Un)Startup.Reams Have Been Written About The Glitz Surrounding Startups, But It Is The Daily Grind, Small Choices And Critical Pivots That No One Tells You About. Unstartup Offers A Ringside View Of How Unacademy Ignored Conventional Advice And Created Its Own Playbook For Success.
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