Title
Unternehmensreputation und Markenstrke: Analyse von Wechselwirkungen und Anstzen zur Prognose des Konsumentenverhaltens (German ,Used
Delivery time: 8-12 business days (International)
Product Description Sebastian Fuchs untersucht mittels einer deutschlandweiten Onlinebefragung und eines Experimentaldesigns, welche Modelle sich am besten dazu eignen, das Konsumentenverhalten zu prognostizieren und welchen Einfluss die Gren aufeinander nehmen. Er zeigt, dass eine Kombination aus Markenstrke und Reputationsmodell die konsumentenseitigen Prferenzen und Kaufneigungen am besten erklrt und dass eine starke Wechselwirkung zwischen beiden Gren besteht. From the Back Cover Der Marktwert eines im HDAX gelisteten Unternehmens wird heute zu mehr als einem Drittel von immateriellen Werten bestimmt. Daher suchen Wissenschaftler und Praktiker nach zuverlssigen Instrumenten, mit denen die Reputation von Unternehmen und die Strke von Marken ermittelt werden knnen. Sebastian Fuchs geht der Frage nach, ob Marken die Reputation der Unternehmen, die sie fhren, beeinflussen und ob es reziproke Effekte gibt. Er analysiert bestehende Anstze und untersucht auf der Datenbasis einer umfangreichen deutschlandweiten Onlinebefragung, welche Art von Modell (Markenstrkemodell oder Reputationsmodell) bei Unternehmensmarken besser dazu geeignet ist, das Konsumentenverhalten zu prognostizieren. Damit liefert der Autor den empirischen Nachweis, dass eine Kombination aus beiden Anstzen die konsumentenseitigen Prferenzen und Kaufneigungen am besten erklrt. Mithilfe eines Experimentaldesigns kann er darber hinaus zeigen, dass eine Vernderung der Reputation eines Unternehmens eine gleichgerichtete Vernderung der Strke seiner Produktmarken bewirkt und umgekehrt. About the Author Dr. Sebastian Fuchs promovierte bei Prof. Dr. Manfred Schwaiger am Institut fr Marktorientierte Unternehmensfhrung der LudwigMaximiliansUniversitt Mnchen. Er ist heute als Senior Consultant bei der Cirquent GmbH Management Consulting ttig.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.