Title
Unthinking: The Surprising Forces Behind What We Buy,Used
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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did 'Click It or Ticket' get people to buy the idea of fastening their seat belts?To paraphrase Don Draper's character on the hit show Mad Men, 'What do people want?' What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has three hundred thirty-six pages. It provides an in-depth exploration of American consumer behavior.
- Q: What binding does this book use? A: The book is available in hardcover binding. This type of binding ensures durability and a professional appearance.
- Q: What is the size of the book? A: The book measures five point five one inches in length, one point two six inches in width, and eight inches in height. This makes it a convenient size for reading or display.
- Q: Who is the author of this book? A: The author is Harry Beckwith. He is an internationally acclaimed marketing expert known for his insights into consumer behavior.
- Q: What genre does this book belong to? A: This book belongs to the Advertising genre. It discusses marketing strategies and psychological factors influencing consumer purchases.
- Q: How do I apply the concepts from this book? A: You can apply the concepts by analyzing your own purchasing habits and understanding the triggers behind consumer decisions. This knowledge can enhance marketing strategies.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It presents marketing concepts in an accessible manner, making it easy to grasp for those new to the field.
- Q: What audience is this book intended for? A: This book is intended for marketers, business owners, and anyone interested in understanding consumer behavior. It provides insights that can be applied across various industries.
- Q: Can this book help improve my marketing skills? A: Yes, reading this book can enhance your marketing skills. It offers valuable insights into consumer psychology and effective marketing techniques.
- Q: How should I store this book? A: Store the book in a dry place away from direct sunlight. This will help preserve the hardcover and pages over time.
- Q: Is the book safe to handle frequently? A: Yes, the hardcover makes the book safe for frequent handling. However, avoid exposing it to moisture to maintain its condition.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller for a replacement or refund. Most retailers have policies in place for damaged merchandise.
- Q: Can I return the book if I don’t like it? A: Yes, you can typically return the book if you're not satisfied. Check the seller’s return policy for specific terms and conditions.
- Q: Is there a warranty on this book? A: No, books typically do not come with a warranty. However, you can return it if it arrives defective.
- Q: What should I do if I have questions about the book? A: If you have questions, refer to the book's publisher or contact customer service at the retailer where you purchased it. They can provide assistance.