Up Against The Walmarts: How Your Business Can Prosper In The Shadow Of The Retail Giants,Used

Up Against The Walmarts: How Your Business Can Prosper In The Shadow Of The Retail Giants,Used

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SKU: SONG0814473008
UPC: 9780814473009
Brand: Brand: AMACOM
Condition: Used
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Ten years ago, Up Against the WalMarts helped smaller businesses take on the corporate retailing empire. Now, with the giants bigger and more influential than ever, the underdogs have an even tougher struggle. The second edition of Up Against the WalMarts is here to help, with an updated focus on marketing and brand new ways to conquer (or at least coexist with) the Goliaths of the shopping mall.The authors have updated many of the businesses profiled in the original edition so readers can see how those companies have refined their operations to stay competitive and they detail the best practices of hundreds of successful small companies. The book also examines several fastgrowth chains in a variety of markets. With advice for improving customer service and loyalty, maximizing the power of electronic marketing, hiring and keeping great employees, and more, Up Against the WalMarts is a formidable strategic tool any business can use to become (and remain) competitive.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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